the business and marketing blog

When I first started my virtual assistant business, discovery calls were my least favorite thing, ever. There are some important things I learned along the way that really did help with getting more new clients from those discovery calls, even as an introverted who really hated selling. I’m happy to share some discovery call tips and tricks that might work for you, too.

How do I know if hiring a business coach is the right decision? Well, you could be struggling in your business – be it in direction, growth, or next direction. A Business Coach is a handy resource that can help you strategize your next steps. One of the biggest and best investments I’ve continuously made for my business is working with different coaches.

Starting a business without a specific goal in mind is like going on holiday without even knowing where you’re going. Research shows that entrepreneurs who have clear and strategic goals for their businesses are more likely to achieve long-term success. That is no coincidence; let me put it out there. Setting goals is not just […]

Instagram. Instagram Reels. InstagramTV. Instagram Stories… so many ways to show up. So many ways to STRESS out as an introvert. It can be hard to engage on Instagram as an introvert without constantly draining your energy. I’m not sure if you know, but most introverts find that putting themselves out there is often a […]

We just wrapped up the first live round of the Evergreen Sales Funnel Accelerator (click to learn more + join the waitlist), and omg, did these students nail their new evergreen sales funnel. We worked through creating new offers, digital products, and freebies over the last 10-weeks, and I’m excited to share some of their shiny new (or revamped) freebies with you!

When you become a service provider, it’s important that your content marketing strategies are effective. Blogging is one such strategy for generating organic traffic and bringing in new client leads on autopilot – but so many service providers aren’t utilizing blogging as their method of choice!

There are so many things to consider when marketing your business, like selling to your audience, what social media platform your audience hangs out on, or the pain points that they are facing. Still, one super-powerful thing, especially for introverted entrepreneurs, is to show up as your authentic self. When you put yourself on the […]

What are some of the most common questions that you get asked as an entrepreneur? I’m sure you could think of at least a few. And here’s a hint: there are some key questions that you should be able to answer as an entrepreneur. There are two sides to this. Being an entrepreneur and having […]

I decided at the beginning of the year to go back to what I love and keep things simple. As an introvert, I’ve always loved email marketing and automated sales funnels. Anything that can work on autopilot for me is good in my book! Your welcome email sequence is the most important email sequence you’ll […]

Warning: Before proceeding with this blog post, I do want to put a trigger warning because this episode discusses sensitive topics so please proceed with caution. If you have ever experienced any trauma, you know it completely changes you and your mental health. Your mental health can spiral down a dark path from things like […]