Avoiding the Feast and Famine Marketing Cycle with Amanda Warfield

Keeping things simple in business is so important to me. Over the years, I’ve picked up lots of techniques I like to use to maintain that simplicity – from repeatable systems, to content repurposing, I’ve practically tried them all and implement lots of them daily! When it comes to marketing, we often find ourselves overcomplicating the process, getting overwhelmed and giving up on the whole lot. But, if we made a point of keeping marketing simple too, we might find that we’re much more able to stay consistent and not ditch our marketing at the drop of a hat!

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Joining me today on the podcast is a fellow simplicity-lover, Amanda Warfield. She’s a simplicity-focused content marketing and launch strategist + copywriter, author of the book Chasing Simple Marketing, and host of Chasing Simple – a podcast to help creative entrepreneurs uncomplicate their marketing and business. She traded in her classroom lesson plans for speaking and educating creative entrepreneurs on sustainably fitting content marketing into their business, without it taking over their business – so that they have time to grow their business.

Amanda’s tips that she’ll share with you today are not just easy to implement, but they’ll make your marketing a whole lot easier too, so in my opinion this isn’t an episode you’ll want to miss!

In this episode, Amanda and I dive into:

  • Why people become overwhelmed by marketing their businesses
  • What the feast and famine marketing cycle is and top tips to get out of it
  • How to actually stay consistent
  • Letting go of anything that isn’t serving your business right now
  • …and much more

A Breakdown of This Episode

[01:37] From teaching, to capsule wardrobes, to simple marketing

[03:17] Being overwhelmed by marketing

[06:11] The feast and famine marketing cycle

[10:30] Making consistency in your marketing a practice

[13:00] Consider what is serving your business in this season

[16:24] Trying out new strategies

[19:52] Uncomplicating your marketing

[24:32] Working with Amanda to simplify your marketing

If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!

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