the business and marketing blog

2023 has been a super strange year so I thought I would write up a complete review and recap. I’ve been in business for 17 years now and I can honestly say: there hasn’t been another year that has felt similar to 2023. It was hard, it was full of experimentation, and it was challenging. […]

Are you looking to take your website’s authority and visibility to new heights? Look no further! In this ultimate guide, we will delve into the world of HARO link building, a powerful strategy that can skyrocket your website’s online presence.

With its groundbreaking capabilities, ChatGPT offers an exciting opportunity for businesses to revolutionize their customer interactions and drive success. Whether you’re a startup wanting to elevate your customer support or an established company looking to enhance your marketing strategies, this article will explore six fun and engaging ways that you can leverage ChatGPT for your business.

We’ve reached the end of season three of the Introvertpreneur Podcast – can you believe it?! To think that I started this podcast because I thought it could be a bit of fun, and now almost 150 episodes later, we’re wrapping up season three and I’m starting to plan out season four and all the […]

Now that we’ve all made it through Black Friday, Small Business Saturday & Cyber Monday – whether you ran your own offers or not, I think we’re just decompressing a little bit! 2023 on the whole has been quite a hard year for a lot of people, whether that’s the cost of living crisis, sales […]

Ah, automation, the magic word in today’s fast-paced digital world. If you’re reading this, you probably know a thing or two about it and why it’s essential. Automation, in simple terms, is the use of technology to perform tasks with minimal human intervention. It’s like having a virtual assistant who never sleeps, never complains, and gets things done efficiently.

A part of business that we all often struggle with is raising our prices – what if our clients get scared off? Do I need to create a whole new offer? Is my current audience even right for a higher-ticket offer? There’s a lot of mindset issues that can go hand in hand with these […]

If hearing the word “sales” makes your skin crawl while you picture a swarm of employees in a store gathering around you, you’re not alone! We often build up sales in our head to be something horrible, gross and sleazy. However, you have to learn how to sell in order to run a business – […]

“Make sure you’re consistent with your content” is a phrase that never helped anybody! What does it really mean? And why is that the key to content success? I think a lot of people hear “consistent” and they think “release something every day at all costs”, which really isn’t the correct thing to do to […]

In today’s special episode, I’m chatting with Amy Traugh and we’re sharing this episode on BOTH of our podcasts! When you find a fellow business owner who shares opinions with you on so many different topics, it makes for a really special episode. We’re both introverts, and believe in the power of running your business […]