the business and marketing blog

Have you ever wondered why some content just clicks with you, while other pieces leave you feeling disconnected? It’s all about relatability. Creating relatable content isn’t just a trend; it’s the key to building a genuine connection with your audience.

Let’s talk about something that’s been on my mind recently – unethical marketing examples. You know those tactics that make you feel kind of icky or manipulated? We’ve all come across them at some point. As someone who believes in doing things the right way and building a business based on trust, it’s important to […]

Ever felt like you’re pouring your heart and soul into your podcast, only to have it vanish into the digital ether after release? We’ve all been there, and that’s why we’re diving into the game-changing world of content repurposing.

Learning to scale isn’t just about growing; it’s about creating a sustainable model that allows you to help more people while maintaining the quality of your services.

I’ll walk you through the steps to scale your coaching business effectively. We’ll start by looking at your current coaching business model and help you define a scaling strategy that works for you.

As an introverted entrepreneur, navigating the world of SEO analytics might seem a bit overwhelming at first. However, it becomes much more manageable when you view it as a methodical set of tasks that can greatly enhance your business’s online presence.

Time blocking is often hailed as a productivity powerhouse, but for many neurodiverse entrepreneurs, it can feel like trying to fit a square peg into a round hole. The rigid structure of block schedules and focus blocks doesn’t always mesh with our tendency for hyperfocus or our fluctuating energy levels.

In this guide, we’ll explore how you can use blogging, Pinterest marketing, email marketing, collaborations, and social media to grow your business in a way that feels natural and manageable. These strategies are designed to help you connect with your audience, build lasting relationships, and expand your reach — all without the constant hustle.

I decided today to write a blog post reflecting back on my long journey into entrepreneurship. I’m going to share all of the good, bad, and the ugly. I wish more people were transparent about entrepreneurship and how things are not an overnight success (for the most part). It takes a lot of time, dedication, passion, and hard work.

I’m really excited about the guest I have on the podcast today as she really is so clever with her words, offers and just business generally. I genuinely don’t have a training or product from her that I don’t think was worth the money. Joining me today is Laura Robinson, who is a marketing mentor […]

We’ve all experienced a sales page that made us feel uncomfortable, or read some copy that explained to us why we’re failing as a business owner, in an attempt to make us feel bad enough to get us to purchase something! This is the exact reason that ethical marketing has developed – making your potential […]