the business and marketing blog

Did you know that businesses using quarterly planning can respond faster to market shifts, customer behavior changes, and internal challenges? 🤔

An email’s subject line isn’t just a headline — it’s the deciding factor for whether your message gets opened or ignored. For entrepreneurs juggling marketing strategies, perfecting this small piece of content can lead to big payoffs in open rates and conversions.

If you’ve ever wondered whether a new tool, course, or event is actually worth it, you’re not alone. I’m super intentional with where I invest in my business now — especially as an introvert who avoids hustle culture and shiny-object syndrome.

I asked participants to share two things: their favorite business book, and a helpful freebie to support fellow entrepreneurs.

As we step into May, I’ve been reflecting a lot on the growth happening behind the scenes — and one thing I’m especially excited about is what’s been happening with my email list. In April alone, I welcomed over 1,000 new subscribers to my community. 💌 And no, it didn’t happen through flashy ads or […]

Standing out in a crowded market can feel overwhelming, especially as an introverted entrepreneur. When everyone seems to be shouting their message louder, you might wonder if there’s even space for you. The truth is, you don’t need to mimic others to stay relevant — you need to know what makes your business unique and […]

You don’t need to be some technical genius to make Showit SEO work for you. Whether you’re just starting out or looking to boost your existing site’s performance, I’m going to walk you through everything.

Each of these free tools will help you boost productivity, strengthen your brand, and simplify your business operations.

Want to learn how to attract customers without feeling salesy or pushy? When I started my first business (a handmade jewelry line in 2007) I struggled to figure out how to market it. I tried all the traditional approaches, but most of them felt inauthentic and draining.

Struggling with email list growth? You’re not alone. Many entrepreneurs hit a plateau, and it can feel incredibly frustrating when your efforts aren’t paying off. A stagnant email list not only limits your reach but also slows your business’s potential for growth.