the business and marketing blog

If you think back to the days of high school when you were trying to find yourself and figure out your self-expression, it makes sense that this experience would also transfer over into the business world, too! In essence, this is what personal branding is all about. It can be really scary to put yourself […]

Warning: This episode covers the loss of both of my parents in 2012. If you don’t want to hear about this or think it would upset you, please do skip this episode!  If you remember a few weeks back, I read chapter 1 of my book on the podcast. Today I’m back with episode 6 […]

Are you tired of the limitations and frustrations that come with using WordPress for your website? Well, I was too. After over a decade of battling with WordPress’s complexity, constant updates, and plugin conflicts, I finally made the switch to Showit – and it has been a game-changer! The big question is: Showit vs WordPress, which is the best?

As a writer and content creator, I’m always on the lookout for tools that can help me unleash my creativity and enhance my writing process. That’s why I was excited to discover ChatGPT Online, the ultimate AI writing assistant. I haven’t written much about ChatGPT here on the blog (but I’ve definitely talked about it a lot on the podcast). The reason is that I wanted to learn more about it and figure out ways to use it properly before talking about it here.

Micro memberships and $9 offers are all the rage right now – but does that mean you should jump on the bandwagon and create one for your business? Or should you create a more “traditional” membership. Are people just tired of subscription services?! There are a lot of things to consider when running a membership, […]

Have you ever taken part in a program where you felt like once you had clicked on “check out”, you were left a bit too much to your own devices? If you don’t want your buyers to feel this way, it’s so important to focus on improving your customer experience. Having a smooth, slick and […]

If you’ve listened to the very first episode of this podcast, you’ll know that I recommend four marketing methods for introverts – blogging, Pinterest, social media content and the subject of today’s episode – email marketing. I’ve always been a big advocate for building and connecting with your email list and I think it’s definitely […]

I’m not ashamed to admit that I’ve been struggling a bit recently with coming up with ideas for solo podcast episodes (suggestions are gratefully welcomed!), but when the idea for today’s episode came to me, I knew I’d landed on a great one! A huge part of my business and the way I like to […]

If you listened to my episode at the start of the year, “Season 3 of the Podcast and My 2023 Updates”, you’ll know that I’ve been writing a book! As my podcast is one of my favorite parts of my business, I thought it would be a perfect opportunity to allow you a sneak peek […]

I thought I would share the 11 entrepreneurs I’m loving right now. These are the people whose emails I always open and are the first people I think of when it comes to certain aspects of a business.