the business and marketing blog

Micro memberships and $9 offers are all the rage right now – but does that mean you should jump on the bandwagon and create one for your business? Or should you create a more “traditional” membership. Are people just tired of subscription services?! There are a lot of things to consider when running a membership, […]

Have you ever taken part in a program where you felt like once you had clicked on “check out”, you were left a bit too much to your own devices? If you don’t want your buyers to feel this way, it’s so important to focus on improving your customer experience. Having a smooth, slick and […]

If you’ve listened to the very first episode of this podcast, you’ll know that I recommend four marketing methods for introverts – blogging, Pinterest, social media content and the subject of today’s episode – email marketing. I’ve always been a big advocate for building and connecting with your email list and I think it’s definitely […]

I’m not ashamed to admit that I’ve been struggling a bit recently with coming up with ideas for solo podcast episodes (suggestions are gratefully welcomed!), but when the idea for today’s episode came to me, I knew I’d landed on a great one! A huge part of my business and the way I like to […]

If you listened to my episode at the start of the year, “Season 3 of the Podcast and My 2023 Updates”, you’ll know that I’ve been writing a book! As my podcast is one of my favorite parts of my business, I thought it would be a perfect opportunity to allow you a sneak peek […]

I thought I would share the 11 entrepreneurs I’m loving right now. These are the people whose emails I always open and are the first people I think of when it comes to certain aspects of a business.

This episode has been inspired by a consistent theme throughout the years, that even though I’ve had success, I still find sales hard and selling does not come naturally to me. I’m sure so many of you out there can relate and so I wanted to share some thoughts I had recently around why we […]

I’ve hosted several virtual summits at this point, including the Freelance Revenue Boost virtual summit and the annual Introvertpreneur virtual summit. One thing is for sure, creating and hosting a virtual summit is a huge project but so much fun! If you are thinking about hosting a virtual summit of your own, then keep reading; this blog post is just for you.

If there’s anything I can guarantee my audience hates, it’s pushy, icky, sleazy sales tactics. Thankfully, more and more people seem to be abandoning these techniques and moving towards a much more ethical way of marketing and carrying out sales calls. Additionally, gone is the idea of just “deciding to be more extroverted” – there […]

The term “upsells” is one of those that you often hear thrown around, but you might not be sure what it actually means. You might be asking yourself “what is an upsell, and is it different to a bump offer?” “What sort of offer makes a good upsell?”. On the other hand, you might be […]