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It can be so daunting to promote your business online as an introvert whose energy can get easily depleted by doing extroverted marketing methods. I have tried showing up on video and engaging on Instagram, but they always left me feeling exhausted. Fortunately, I discovered how podcasting could be an excellent marketing method for us, introverted entrepreneurs!
I had always wanted to start a podcast, even before I finally made the move and launched The Introvertpreneur Podcast in early 2021. After more than a year of running my podcast, I have collected tips and tricks to make launching and managing a podcast easier.
This blog post is created for introverted entrepreneurs who want to move forward with their idea of launching a podcast. Still, even if you don’t identify as an introvert, you can find a lot of golden nuggets that you can apply to yourself.
Let’s dive right in!
Contrary to popular belief, we introverts still want to get our message across and be visible to impact people. We just want to do them without showing up on video and engaging on social media platforms all the time.
That’s where podcasting comes in as an incredible marketing method. It’s a much easier way to show up confidently and provide value. In the beginning, you’ll probably feel that you’re still out of your comfort zone, but as you record a few more episodes, you’ll get more confident behind your messaging, knowledge, and the value that you provide.
Podcasting is also a great way to build the like, know, and trust factor. It’s way easier to have somebody connect with you when they can actually hear your voice. So they’re not just reading your emails or your blog posts, but they can also hear your emotions.
As an introverted entrepreneur for more than a decade now, I have gone through all the mindset obstacles one can experience. Here are the things I learned on how I overcame them!
Your podcast will not be for everyone, and that’s totally fine. Instead, focus your energy on creating episodes for your actively listening audience.
When we think about the worst-case scenario, it’s that nobody will listen. As long as you stay consistent in recording episodes and sharing them, people will eventually stumble on them. This is all a part of your slow growth as a podcast host.
You have a message to share, and as long as you’re excited about sharing it, who cares if five people listen to your first episode? Your audience is just going to grow from there.
This one was a big struggle for me as well. However, I realized that just like music, people would have their own tastes, and that’s completely okay.
I have learned to accept that I say a lot of fillers in my podcast episodes, I stumble over words, go off on a tangent and lose my train of thoughts. When I go off on something that wasn’t planned, those are usually where the biggest pieces of value are dropped.
Some people may like a podcast host who sounds more upbeat, but I know some people also resonate with my tone of voice. So overall, even if some people won’t listen to your podcast, trust that there are people out there who would love to hear you.
I’m not going to lie; it is too much work to start and launch a podcast, but it is so worth it. I don’t want to give you any false ideas that starting a podcast is a piece of cake when it’s not, but over this blog, I will share tips on how you can make it easier because there are a lot of ways you can streamline, automate and outsource the process.
Podcasting is a lot of upfront work, but the benefits far outweigh all the hard work you need to put into it. Here are some reasons why it’s worth it to launch and manage a podcast.
Anyone who discovers your podcast and then moves on to your other marketing methods (signs up for your email list, follows you on social media, buys your products, etc.) is not just a lead but a warm lead. They’ve already been nurtured a bit from your podcast episodes, and they spent their time listening and have built that know, like, and trust factor.
When you have a podcast, you don’t have to rely on showing up for videos, running live challenges, or webinars for authority building. Starting a podcast can still be a challenge for introverts, but it won’t push you way too far outside of your comfort zone.
This is a “bonus” benefit if you decide to add guest interviews to your podcast. At first, I wasn’t sure if I was going to guest episodes on The Introvertpreneur Podcast, but it’s actually been amazing to hear the stories of different entrepreneurs. I’ve had some of my guests invite me to their summits, participate in course bundles, and even sent some clients my way (and vice versa). The connections you create through podcasts can be so incredible and fulfilling.
Ready to hit the record button? You need to take several steps before that, which I’ve laid out below!
If you’re in the process of just thinking about starting a podcast, or if you’ve launched but struggled with staying consistent, it’s likely because you didn’t map out your why first. You didn’t really have a plan on not only what your main goal is for your podcast but why you created it in the first place.
Your why should relate to your audience. It’s going to determine your success and help keep you motivated. When you set a monetary goal, you’ll just get discouraged, and you’ll probably want to quit before you even get going. Podcasts are an organic content and marketing method. The main goal is to get people into your world, get them familiar with you to build that brand awareness, and help you get your message out and impact people.
This is the biggest stage when it comes to launching a new podcast. You want to dig in and really get to know and understand your audience so you can give them what they want. Doing market and competitor research will help you to gain insights. This is the time when you’ll also set launch dates and plan your first few episodes.
Besides recording the episodes, you also need to set aside time to record your podcast intro and outro.
As introverts, we tend to overthink things, so I highly encourage you just to hit the record button and start recording. Over time, you will gain more confidence and get better at your podcast recordings. Even when you stumble over words or say a lot of fillers, remind yourself that they can be edited out.
Here are several ways to streamline, automate and outsource launching and managing your podcast.
I highly recommend hiring a podcast launch manager to help you when launching. You need to work on so many pieces, especially during a podcast launch, so hiring an expert will save you so many headaches.
Whatever schedule you have set for yourself, make sure you follow through to avoid losing your active audience. Create a time when you can batch as much as possible.
Batching is not just limited to recording episodes. You can also batch other podcast-related tasks like designing graphics. I remember one time I was able to batch three months’ worth of podcast episodes because I followed my creative energy.
As introverts, our energy can be easily depleted. Therefore, you need to make time for recharging and setting boundaries (both for yourself and other people) as a priority.
So there are little ways that you can figure out how your energy flows. For example, if you know that sometimes you just don’t feel like recording, make a plan to accommodate for that. This is where batch recording comes into play.
I highly recommend creating a workflow for every step needed when releasing podcast episodes, from ideation to promotion. Having a workflow will ensure that you’re not missing anything and that you’re not rushed. You can use ClickUp or other similar platforms to set these workflows.
If you ever get to the point where you feel overwhelmed with the podcast, go look at the messages you’ve gotten from your listeners. They will give you the boost you need when you read how much impact you created in their lives and how your podcast is serving them.
You can use it as a way to measure success. If people are sending you messages telling you that they love the podcast and that they’re getting value from it, that means your podcast as a content and marketing tool is working.
No matter what fear you have about starting a podcast, remember your audience and that they need you. You are unique and have unique experiences, skill sets, and value to contribute to your audience.
Just imagine the impact and value you could give to someone when you launch your podcast. You’re doing yourself and your audience a disservice if you don’t choose to start a podcast and refuse to share your value.
If I, a fellow introvert, can do it, so can you! I’m not a unicorn, and there are days when I still have to deal with mindset obstacles, but the joy and impact of podcasting far outweigh the challenges. Don’t let yourself be the one who holds you back in sharing your gift.
Has this blog given you the permission you need to start and launch your podcast? Tell me on Instagram; I’d love to cheer you on! If you also know a fellow introvert who wants to start a podcast, please share this blog with them.
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