If you think back to the days of high school when you were trying to find yourself and figure out your self-expression, it makes sense that this experience would also transfer over into the business world, too! In essence, this is what personal branding is all about. It can be really scary to put yourself in the spotlight, especially if you’re an introvert, and that’s why it’s so important to work on your mindset so that you are able to share your stories so that your audience can connect with you over something other than what you offer as a business. Doing this is made easier if you have some great prompts to follow, and that’s what we’ll be discussing with today’s guest!
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Joining us for the podcast today is Juliet Peay, who helps entrepreneurs embrace and unleash their inner celebrity so they can grow a raving fandom through their personal brand. When she isn’t helping you write your story, website, or sales copy, she’s reading celebrity memoirs (go figure!), watching reality TV, and spending time with her family, friends, and dog Morocco.
In this episode, Juliet and I dive into:
- Why copywriting and personal branding combined are a winning combination
- How to work on your mindset of building your personal brand
- When you’ll be ready to hire a brand coach or copywriter
- Juliet’s 28 Day Personal Branding Challenge to help bring you out of your shell
- …and much more
A Breakdown of This Episode
[01:20] How Juliet found her niche combining copywriting with personal branding
[06:36] The mindset of personal branding
[11:15] Who needs a brand coach or a copywriter?
[15:31] The ICON Framework to unleash your inner celebrity
[17:31] Finding clients through LinkedIn
[21:31] Threads & learning a new platform
[24:41] The 28 Day Personal Branding Challenge
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
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