How to Use Content Marketing to Grow Your Business and Attract Clients Online

Are you ready to take your business to the next level with content marketing? Content marketing is a fantastic way to attract clients online and grow your business. But how do you get started with creating amazing content? And more importantly, how do you create content that will actually attract and convert leads? In this blog post, I’ll share some of my best tips for content creation and using it as a marketing method to attract clients online.

Why Is Content Marketing Important?

Content marketing is crucial because it helps you attract and convert leads into customers. By creating amazing content, you can position yourself as an expert in your industry. This builds trust with potential clients, which then leads to sales and increased revenue.

How Content Marketing Drives Sales

Content marketing drives sales by helping you build your authority, showcase your expertise, and attract the right people who are your ideal clients. When you create great content, you are able to attract the attention of potential customers and leads. From there, you can convert them into paying customers by offering them valuable products or services that solve their problems.

How to Use Content Marketing to Grow Your Business

There are many ways to use content marketing to grow your business. But here are some of my best tips if you want to start to create more amazing content and actually get results.

1) Focus on Creating Content For Your Ideal Audience

You can’t create amazing content if you don’t know who your ideal audience is. So before you start creating any content, make sure you know exactly who you are trying to attract. Once you know who your ideal audience is, then you can start creating content that appeals to them and solves their problems.

For every piece of content you create, ask yourself these questions:

• Who is this going to help?
• How is this going to help them?
• What is the goal of this piece of content?

Answering these questions will help you create laser-focused content for your ideal audience. And when you make content that appeals to them, they are more likely to convert into leads and customers.

2) Don’t Try to Be Everywhere Online

Many businesses make the mistake of trying to be everywhere online. Trying to be everywhere online is a recipe for disaster. Creating fresh content for multiple platforms can become exhausting and overwhelming. Consistency is the most important factor in almost any platform or content marketing method. If you can’t stay consistent, you won’t see the results you’d like.

So how do you know where to focus your content marketing efforts? The answer is simple: focus on the platforms that your ideal clients are hanging out on. If you’re not sure where to find them, start by doing some research. Look at your competitors and see which platforms they are using.

Also, consider the platforms that are fun for you and will be easy for you to show up consistently on.

3) Content Repurposing

Repurposing content is a great way to get the most out of the content you create. It’s also a great way to save time and money on your content marketing efforts.

Basically, repurposing content means taking one piece of content and turning it into multiple pieces of content. For example, if you write a blog post, you can repurpose it into social media posts, email newsletters, and share it across all your marketing platforms.

Want to see how I took 1 blog post and turned it into 30+ pieces of content? Check out my Content Repurposing Workshop.

4) Measure and Review Your Content Marketing Analytics

If you want to see how well your content marketing is performing, you need to measure and review your analytics. This will help you figure out what’s working and what’s not working so that you can adjust your strategy accordingly.

When I decided to officially leave Instagram, it was because the numbers didn’t match the amount of time and energy I was spending on the platform. I learned, through my data, that Facebook performed much better while spending a fraction of my time on it.

This is just one example of how data can help you make better decisions for your business.

Content Creation Tools:

There are so many tools available now to help you with creating content. Here are just a few of my favorite content creation tools:

1) Canva Pro and Templates

Canva Pro is a great way to create on-brand visuals for your blog posts, social media posts, and email newsletters. If you want to improve your brand visuals and social media graphics, you might want to check out Entrepreneur Templates, my Canva templates membership. Inside we have over 2,500+ templates for you to use for your business!

2) Jasper Writing Assistant

If you struggle with coming up with ideas for your content, Jasper is a great tool to help you develop ideas aligned with your business goals. Most of this post was written using Jasper!

3) PLR Content

You can also purchase PLR content, which stands for Private Label Rights. This means that you can buy the content and then brand it as your own. PLR content is an excellent option for anyone who struggles to write from scratch or wants a starting point for their content.

Here are some of the PLR content providers I’ve used and recommend: 

• Piggy Makes Bank
• PLR.me
• White Label Perks
• Publish for Prosperity
• Content Drafts
• Coach Ready Content
• Niche Starter Packs
• Health & Wellness PLR

Final Thoughts

Content marketing is a great way to attract clients online and grow your business. By creating amazing content and focusing on the platforms where your ideal clients are hanging out, you can save time and money while still getting great results.

If you want to learn more about using content marketing to attract clients online, be sure to check out my free guide – The 4 Content Marketing Mistakes You Might Be Making.