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I wish more people would talk about investing in a group program or a mastermind in the service provider, coach, or online entrepreneur space. You hear about investing in yourself as an entrepreneur, but not the questions to ask yourself before you make that decision. I’ve invested in many programs, courses, and masterminds, so I’m not scared to invest in myself. With a love for continued learning and evolving my skillset, I look at many sales pages for group programs and masterminds to figure out the next best step. Let’s take a closer look at the things you need to consider before investing in yourself, especially as an introvert.
For many entrepreneurs that are scaling their business, high-ticket makes sense for them. It can be a great business model for many people and the quickest way to scale your business.
However, if you have been on my email list for a while, then you know that I am not a massive fan of high-ticket for the vision and goal of my business.
That’s not a limiting belief either. I don’t particularly want to be in that high-ticket offer mindset where people have to pay $5,000 to $10,000 to speak to me about their business. I value relatability, accessibility, and being down-to-earth more than what I am charging for an offer. I know my worth, but at the same time, I want to help the most people I can. That’s why high-ticket isn’t a priority for my business, offers, and brand values.
On the other hand, as a customer or client, I look at high-ticket offers and programs. I want to invest in myself in each stage of my business. So I look at high-ticket investments with a fine tooth comb to ensure that it is the best decision for me and where I want my business to go.
I’m the kind of person who will read every single piece of text, frequently asked questions, and testimonial on a sales page before investing in a high-ticket program that will help me get to that next level in my business.
When looking at a group program or mastermind, I want to know what I will get from it.
These two questions are some of the things I consider before making my decision. My first experience with a more extensive investment was something I don’t want to repeat. I loved the mastermind host. I loved the community she had built. I’ve been in her world for quite some time, but as an introvert, I quickly realized that in the future, I needed to make sure the format and timing of the calls would be suitable for me. In that first high-ticket mastermind, I had to miss the first three calls.
When I showed up for the fourth call, I felt behind, like everyone had already built those connections. So as an introvert who tends to feel uncomfortable in those situations, I retreated even further. I didn’t make the most of that mastermind experience.
Now, going into a group program or mastermind, if I’m going to spend a considerable amount of money, I need to know when the first call will happen so that I don’t miss it. If I miss the first call, there is a high probability that I will not feel like a part of the group. This is now a crucial part of the investment for me because of that experience and lesson.
You want to consider these things as you invest in yourself, your business, and your personal development. It might not be as big of a deal for an extrovert to miss the first call, but I know that’s not the case for me. I need to force myself and be available to show up for that first call and welcome connection, or I will not feel like a whole part of the group. That is the first thing I always like to look at and think about as I’m reading a sales page or considering a program.
Another thing you should consider is if the person behind the program or mastermind is going to be easily accessible to you if you need them. So many times, you see programs or masterminds that aren’t necessarily led by the person running or hosting the program or mastermind. They may have a team or a host of coaches. That can be great, but if you are seeking connection and learning from the host from your investment, you want to ensure that their availability is enough for you.
For example, if you look at all the deliverables, does it show weekly calls with the team or coaches within the program and a quarterly call with the actual host for connection? That is something you want to look at and consider for programs and masterminds and if that is the best fit for you. You make these decisions in the first place because you want to grow your business, be in the same room with people who have what you want, and struggle with something that someone does better than you.
So, what are your next steps if there isn’t much access to that person? It may not be the best fit for you after all. You may need to start looking at other programs or offers that are a better fit for you in terms of your needs.
It is a massive commitment you make to yourself when investing in a group program or mastermind. I recently made an enormous commitment to myself. It is the most significant investment I’ve made in my business yet with a program. It is terrifying. I gave myself a few days to think my decision over to make sure I wasn’t feeling pressured. Finally, I took time and reflected on this decision to make sure it was right for me.
If I’m making this investment, I want to ensure I am on every call, unless it’s an emergency, and that it makes sense for me to continue with my final decision. I also want to ensure that this eight-month-long mentorship program will give me the things I need.
So if this can check all the boxes for me – let’s move forward with the investment and commitment. If not, you may come back in a few months to see if another round of the program would be better for you, or it may not be the best fit.
Along with making such a huge commitment, you might have many mindset issues like imposter syndrome creep up.
Can you afford this? Am I good enough to be in the same room as these people? These are the kinds of thoughts that I had and that you may have too. You have to decide for yourself if this is the commitment you want to make and if you are ready for something like this. You have to give yourself that time to think about those particular questions. If the answer is no, that’s completely fine.
With high-ticket investments and getting out of it the things you need, one of those for me is the ability to be in a world surrounded by people at that next level in their business – which is where I want to be.
I want to connect with those kinds of people, and it’s essential for me when it comes to long-term programs. You don’t want many variations between the people you are with because it can be overwhelming in an eight-month program to be surrounded by people just starting their business while you are in the scaling phase. You can still connect with the people just starting their business, but it’s essential to take that advice from those who have what you want in your business.
It’s a necessary part of the decision-making process, along with the other things you need to do before signing up for a program or mastermind.
One of the best things I suggest you do if you are looking to invest in yourself with a group program or mastermind is to sign up for email lists of the people you feel are at the next level of their business where you also want to be.
Most of these people will have programs, masterminds, group programs, or shorter group programs that you can make a note of so the next time they offer it, and you can decide if you want to join.
However, do not ever feel pressured to say yes on a sales call or to an email. If you have to get on a sales call for a program, go into the call knowing that you don’t have to make your decision on that call. If they try to persuade you that you need to decide before getting off the call, etc., it may not be the program for you.
Look at how they respond and how they talk about the program or the offer because if everyone gets accepted, or they’re saying it’s for everyone, that might make you feel like a $ value versus an actual human being that they would want to connect with and work with inside their program container. Always look at their message and how they market because that will tell you a lot about who they are as a person, marketer, and entrepreneur.
Whether the investment you want to make in yourself has a high-ticket cost or not, it’s crucial to consider the questions to ask yourself. Make sure you’re going into the group program or mastermind with the right expectations, whether it’s a six-week intensive or an 8-month group program.
I hope this insight was helpful for you in making the decision and investment that feels right for you.
[2:06] High-ticket programs and masterminds from a business model and client perspective
[4:01] Knowing what you want to get out of a group program or mastermind
[6:35] How accessible is the host of a group program or mastermind
[8:16] Committing to yourself through this high-ticket program is huge
[13:06] Being able to connect with people who have what you want for your business
[14:45] My best tip for when you are looking for a group program or mastermind to invest in
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