Us introverts often struggle with feeling like we need to show up in certain ways to match extroverts’ energies – for example, through dancing on reels, creating long-form video content or going to in person networking events. These often make us feel uncomfortable and awkward, so we aren’t able to show up as our best selves. However, imagine if you could show up in a way that felt good to you, demonstrating your personality through your words and photos, instead of it ending up hidden when you show up in ways that are out of alignment? Well, today’s guest is passionate about just that!
Joining me today is creative copywriter and brand photographer, Sarah Wayte. She’s always been creative, but it took a 20-year paramedic career to work out what she really hated doing and a move halfway across the world to finally do the thing she really wanted to do. She previously ran a successful wedding and portrait photography business for almost 8 years alongside her ambulance service life. And Sarah Wayte Creative has been her full-time obsession since 2019. English-born with proudly Maltese heritage, she’s an introvert with a fiery, passionate heart. Sarah’s a cat-Mum to two, childfree by choice, and wife to a fella who goes with all her madcap ideas. And she’s all about helping you to express your real, honest self through your words and photos.
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This episode will be perfect for you if you feel afraid of showing up as your true self, or that you haven’t yet found the way for you to show the world who you really are!
In this episode, Sarah and I dive into:
- Growing a business as an introvert and staying visible
- Using marketing methods that you enjoy
- Creating a brand voice that actually sounds like you
- Being comfortable in front of a camera to get great brand photos
- …and much more
A Breakdown of This Episode
[01:05] How Sarah navigated building a business as an introvert
[06:27] Sarah’s and Tara’s introvert experiences
[10:54] Staying visible as an introvert in business
[14:11] Stop doing the things that you don’t enjoy
[16:27] Using weekly emails to connect with clients
[19:07] Branding that suits your audience and personality
[21:01] Brand voice, copywriting, and structuring your website’s home page effectively
[28:19] Feeling more comfortable during brand photography sessions
[35:20] About Sarah’s presentation at the “Introvertpreneur Virtual Summit”
[37:41] Writing to sound like YOU, not ChatGPT!
[41:27] How to connect with Sarah
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Download the Episode Transcript
Resources Mentioned in the Show
- TheTaraReid.com
- My Everything Page
- Join the Introvertpreneur Club
- Grab My Free Resources
- Programs I Offer
- Sign Up For One of My Courses
- Coaching Services
- Shop My Digital Products
- Check Out Sarah’s Website
- Follow Sarah on Instagram
- Connect with Sarah on LinkedIn
- Sarah’s Free Home Page Copy Review
- Get a 20% Discount on Sarah’s Home Page Copy Kit Course (Use Coupon Tara20 When Purchasing!)
Tara Reid is a multi-passionate business and marketing strategist for introverted entrepreneurs who want to grow without relying on hustle culture or social media. With 18+ years of online business experience, she helps course creators, service providers, and digital product sellers build sustainable businesses through evergreen marketing, blogging, SEO, Pinterest, and email.
As the founder of the Introvertpreneur Club, Tara’s mission is to show heart-centered entrepreneurs that you don’t have to be loud to be successful. You just need the right strategies that fit your personality.
When she’s not supporting clients or creating new resources, you can find her at home in Canada with her three rescue dogs, a cup of coffee in hand, dreaming up her next project.
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