the business and marketing blog

Warning: This episode covers the loss of both of my parents in 2012. If you don’t want to hear about this or think it would upset you, please do skip this episode!  If you remember a few weeks back, I read chapter 1 of my book on the podcast. Today I’m back with episode 6 […]

Micro memberships and $9 offers are all the rage right now – but does that mean you should jump on the bandwagon and create one for your business? Or should you create a more “traditional” membership. Are people just tired of subscription services?! There are a lot of things to consider when running a membership, […]

Have you ever taken part in a program where you felt like once you had clicked on “check out”, you were left a bit too much to your own devices? If you don’t want your buyers to feel this way, it’s so important to focus on improving your customer experience. Having a smooth, slick and […]

I’m not ashamed to admit that I’ve been struggling a bit recently with coming up with ideas for solo podcast episodes (suggestions are gratefully welcomed!), but when the idea for today’s episode came to me, I knew I’d landed on a great one! A huge part of my business and the way I like to […]

If you listened to my episode at the start of the year, “Season 3 of the Podcast and My 2023 Updates”, you’ll know that I’ve been writing a book! As my podcast is one of my favorite parts of my business, I thought it would be a perfect opportunity to allow you a sneak peek […]

I’ve hosted several virtual summits at this point, including the Freelance Revenue Boost virtual summit and the annual Introvertpreneur virtual summit. One thing is for sure, creating and hosting a virtual summit is a huge project but so much fun! If you are thinking about hosting a virtual summit of your own, then keep reading; this blog post is just for you.

If there’s anything I can guarantee my audience hates, it’s pushy, icky, sleazy sales tactics. Thankfully, more and more people seem to be abandoning these techniques and moving towards a much more ethical way of marketing and carrying out sales calls. Additionally, gone is the idea of just “deciding to be more extroverted” – there […]

We’re back with another coffee chat episode, and today’s is jam-packed with a lot of different topics, so you’ll be sure to find something that interests you! We start off with why we’re loving our coffee chats and the reason it’s so important to have a business bestie to vent to, bounce ideas off of […]

One of the easiest ways to grow your business is to get in front of new audiences through networking with other entrepreneurs, but that can often feel easier said than done as an introvert! There are two amazing strategies that make collaboration a breeze: bundles and summits! These methods not only allow you to connect […]

One of those topics that I love to offer tips on is procrastination – mostly because I was a serial offender! I know that a lot of people with ADHD feel exactly the same way, and I do still struggle from time to time. But recently, I’ve figured out a way to make a shift […]