the business and marketing blog

Selling is such a misunderstood process that so many of us introverts are afraid of, but we know that we need to get comfortable with sales in order to run our own businesses successfully. Many times in our unconfident state we talk “at” our potential client instead of “with” them because we have warped the […]

Welcome to our second Coffee Chat with Julie & Tara! We have a lot in common, but one thing in particular is our love for summits – both hosting and attending them. Between us, we’ve hosted ten of them, and we’ve definitely picked up a lot of tips along the way. In this coffee chat, […]

Instagram – so many of us have a love-hate relationship with the app. We love the connections and community and some of us even love creating content too (I do!), but then we get sucked into algorithms, constant DM checking and trying to post on stories all the time and suddenly we’re wondering “do I […]

As I recorded this episode, I couldn’t help but reflect on the past couple of months. It’s been a challenging start to 2023 and as an introvert and a dog owner of three senior dogs with medical issues, things have been quite exhausting. I made some changes to my work life and I feel a […]

For those of us who are neurodiverse, every day can be difficult if we aren’t prepared with the right tools and techniques to get us through – let alone trying to run a business at the same time! There are so many different tips and softwares you can use to feel like you’re more on […]

So many of us struggle with writing copy about ourselves – even copywriters, sometimes! As soon as we open up a blank Google Doc and turn the lens on ourselves, that blinking cursor intimidates us. However, writing copy doesn’t need to be a difficult task and there are a few great ways to make it […]

When we start out building our businesses, so many of the beliefs we have are things we’ve learned from extroverts – you have to have a Facebook group, an email list, a podcast, post on Instagram 5 times a day AND you have to show up on stories daily! In this episode, we’re discussing why […]

Welcome to the first installment in the Coffee Chat Series with Julie & Tara! In this new episode style, I’ll be chatting with one of my awesome business friends, Julie C. Butler. She started her business 15 years ago as a portrait photographer and has journeyed into becoming a digital content creator and selling courses […]

If you knew there was one thing missing from your website that could make selling your services so much easier, you’d jump at the chance to include it. That one thing is testimonials from your past clients! Almost all of us check reviews before we buy something and the online service provider world is no […]

We all know the importance of being surrounded by people who support you, build you up and give you advice and solutions when you need them. But did you know that these roles are often played by completely different people? In this episode, we dive into the parallels between moms who no longer have their […]