We’ve all heard the phrase “people need to know, like, and trust you before they buy.” But most of us have been taught it in a way that actually slows down connection and leads to performance over authenticity.
In this episode, I’m sharing a more introvert-friendly perspective on this classic business concept, including why “being more likable” isn’t the goal and what actually builds real trust in today’s online space.
Disclaimer: I earn from qualifying purchases. Some of the links on my website are affiliate links, which means, at no additional cost to you, I will earn a small commission if you click through and make a purchase.
What You’ll Learn This Episode:
- Why the “know, like, trust” framework often backfires for introverts
- How to build genuine trust without performing or oversharing
- The truth about visibility and when it turns into noise
- What proof actually looks like (and why it doesn’t need to be flashy)
- Simple ways to shorten the gap between awareness and trust
- How to create content that earns trust faster and feels good to share
A Breakdown of This Episode
[00:00] Recognition, Visibility, Connection
How the “know, like, trust” concept gets misinterpreted and why introverts can approach it differently.
[06:35] Authenticity Builds Trust
The deeper side of trust: proof, consistency, and clarity over personality or aesthetics.
[10:09] Building Trust Through Content
Small, practical ways to show proof early and naturally through content that actually helps.
[11:05] Building Trust and Connection
How to speak to your people, not everyone… and why losing followers or unsubscribes can be a good thing.
If you enjoyed this episode, I’d love for you to leave a five-star rating and review with your biggest takeaway. It helps other introverts find this show and grow their businesses their way… quietly and sustainably 💛
Download the Episode Transcript
Resources Mentioned in the Show
- TheTaraReid.com
- My Everything Page
- Join the Introvertpreneur Club
- Grab My Free Resources
- Programs I Offer
- Sign Up For One of My Courses
- Coaching Services
- Shop My Digital Products
- FREE Content Marketing Mistakes Guide
Tara Reid is a multi-passionate business and marketing strategist for introverted entrepreneurs who want to grow without relying on hustle culture or social media. With 18+ years of online business experience, she helps course creators, service providers, and digital product sellers build sustainable businesses through evergreen marketing, blogging, SEO, Pinterest, and email.
As the founder of the Introvertpreneur Club, Tara’s mission is to show heart-centered entrepreneurs that you don’t have to be loud to be successful. You just need the right strategies that fit your personality.
When she’s not supporting clients or creating new resources, you can find her at home in Canada with her three rescue dogs, a cup of coffee in hand, dreaming up her next project.
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