After three years away from social media, my marketing routine looks a lot different than most entrepreneurs… and I wouldn’t change a thing. In this episode, I’m giving you a behind-the-scenes look at what my current weekly marketing schedule actually involves, how I’ve simplified it, and why it’s more effective (and way more fun) than when I was trying to show up everywhere online.
Disclaimer: I earn from qualifying purchases. Some of the links on my website are affiliate links, which means, at no additional cost to you, I will earn a small commission if you click through and make a purchase.
If you’ve been wondering how to create a marketing plan that works without relying on social media, this peek into my process might inspire your next move.
What You’ll Learn in This Episode
- How leaving social media in 2022 transformed my marketing (and my mental health)
- The core marketing channels I focus on each week
- How I batch content creation to save time and energy
- My three “must-follow” rules for keeping marketing simple and effective
- Why every marketing activity ties directly to my offers or list growth goals
- …and much more
A Breakdown of This Episode
[00:00] Why I’m bringing the podcast back and how my marketing has evolved
[00:00:58] Life and business after leaving social media
[00:03:43] How my marketing feels lighter, more fun, and more effective now
[00:04:17] My weekly marketing breakdown by day (and why I batch instead)
[00:05:13] The detailed steps behind each blog post and podcast episode
[00:07:07] Why email marketing is my #1 connection channel
[00:07:48] Collaboration outreach and follow-up
[00:08:32] Weekly SEO maintenance for long-term traffic growth
[00:09:22] Using Fridays for planning, analytics, and big-picture strategy
[00:10:10] My three rules for marketing time: batch, protect deep work, and tie to goals
[00:12:20] How you can build your own low-pressure marketing schedule
If you enjoyed this episode, I invite you to drop a five-star rating + review with your biggest takeaway, so that other introverts can find this podcast for guidance and support through their introvert entrepreneur journey!
Download the Episode Transcript
Resources Mentioned in the Show
- TheTaraReid.com
- My Everything Page
- Join the Introvertpreneur Club
- Grab My Free Resources
- Programs I Offer
- Sign Up For One of My Courses
- Coaching Services
- Shop My Digital Products
Final Thoughts
Marketing doesn’t have to be stressful, chaotic, or tied to social media to work. By focusing on fewer, more impactful activities (and batching my work into creative sprints) I’ve been able to grow my audience, strengthen my email list, and keep my marketing aligned with my personality and goals.
If you’ve been feeling burned out by marketing, consider simplifying your routine and doubling down on what actually moves the needle for your business.
Tara Reid is a multi-passionate business and marketing strategist for introverted entrepreneurs who want to grow without relying on hustle culture or social media. With 18+ years of online business experience, she helps course creators, service providers, and digital product sellers build sustainable businesses through evergreen marketing, blogging, SEO, Pinterest, and email.
As the founder of the Introvertpreneur Club, Tara’s mission is to show heart-centered entrepreneurs that you don’t have to be loud to be successful. You just need the right strategies that fit your personality.
When she’s not supporting clients or creating new resources, you can find her at home in Canada with her three rescue dogs, a cup of coffee in hand, dreaming up her next project.
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