I’m a huge fan of organic content marketing, but what do you do if you want to create content but hate writing? Luckily for you, there are many ways to create great content without being a writer. They are all so simple and can all be used to write compelling content that gets you results for your business.
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5 Ways to Create Content Without Being a Writer
1. Outsource Your Writing
The most popular method for creating great content without being a writer is outsourcing it and hiring someone else who loves to write content. You can hire a copywriter, freelance writer, or blog content writer to help you write blog posts and your website content. You could also hire a social media manager if writing Instagram captions is what you struggle with.
Deciding to outsource your writing is a good idea if you’re struggling to write or feel like your writing isn’t converting or achieving the goal you want it to. However, it will be the most expensive option on this list.
Here are some great places to find a freelance writer:
2. Repurpose From Past Content
I’m a little obsessed with content repurposing because we spend so much time creating all of this fantastic content, and we aren’t making the most of it. Repurposing your content to other marketing channels or platforms is a super easy and creative way to always have content going out (we all know how important consistency is!)
If you are a service provider and want some done for you content, plus to see how I repurposed content, make sure you check out all of my available content kits. These content kits include blog posts, email newsletters, Instagram captions, and all of the Canva templates you need for each content idea.
You can also watch my Content Repurposing Workshop to see how I take one blog post and turn it into 30 pieces of content.
If you find it easier to speak vs. write, you can even record yourself, then have a transcript created via Otter. Once you have the transcript, it will be much easier to edit and format it into the piece of content you are creating (or outsource this step to a writer).
3. Use AI Tools to Write For You
Sometimes we struggle with new content ideas or writer’s block. We’ve all been there, myself included. I’ve tested and tried a lot of AI writing tools, and one that stands out above the rest is Jasper (formerly called Jarvis). I love using their long-form blog post writing assistant, blog post topic ideas generator, and the content improver tool.
Jasper is definitely my go-to writing assistant.
I also use Grammarly Pro for editing and proofreading because, let’s be honest: sometimes my use of correct punctuation and grammar sucks.
4. Use Voice to Text in Google Docs
Another tool for beating writer’s block and just getting some content out there is under the Tools menu of a Google Doc. If you’re staring at a blank Google Doc, turn on the voice typing tool and start talking it out. I’ve definitely done this method on more than one occasion when I struggled with writer’s block.
5. Use PLR (Private Label Rights) Content
I already mentioned my content kits above that are specifically created for service providers and are designed to help you sell your services. There are also many other options for PLR content out there. PLR stands for private label rights content and essentially means that you can tweak it and make it your own.
If you decide to use PLR content, it’s important to rewrite parts of it because:
- You want to make sure it is in your voice and resonates with YOUR audience
- Google and other search engines will penalize entirely duplicate content so don’t just copy & paste it
Here is a list of some great resources for high-quality PLR content: