4 Things You Need to Do Weekly to Grow Your Business

If you’re anything like me, you didn’t start your business to feel stressed out and stretched thin. You started it for freedom — more time, more impact, more ease. But what often gets overlooked in the online space is that growth doesn’t require constant hustle. You don’t have to be glued to your screen or cycling through trendy strategies every week just to stay relevant.

You just need consistency. Quiet consistency.

That’s what I’ve learned from 18+ years of entrepreneurship and what I guide introverts and heart-centered business owners through every day.

And while there are many ways to grow a business, I always come back to these four weekly habits. They’re simple, sustainable, and they work — especially if you’re building without social media or you need strategies that respect your energy.

Let’s break them down.

1. Connect with new people (in a way that feels aligned)

Whether you’re at the very beginning or five years in, growing your audience is key. But this doesn’t mean cold pitching every day or trying to be someone you’re not.

The goal here is steady visibility. Just enough that new people can find you, get to know what you offer, and naturally move closer to becoming clients or customers.

Here are a few gentle lead-generation ideas that work well for introverts:

• Pitch a guest blog post or podcast interview – Start with smaller audiences that align with your niche.
• Apply to speak at a virtual summit – These are great visibility boosters and often more evergreen than social media.
• Update an older blog post with a fresh opt-in – One small tweak can increase conversions over time.
• Add a lead magnet to your homepage or top-performing post – Make sure you’re capturing the traffic you already have.
• Create a pin and schedule it using my PinPERKS system – It takes less than 10 minutes to keep Pinterest working in the background for you.

You don’t have to do all of these each week. Just pick one and commit to it. Over time, those tiny touch points build powerful momentum.

2. Nurture your audience (because your current people matter most)

This is one of the most overlooked parts of business growth and one of the most powerful.

It’s easy to focus on chasing new leads, but the truth is, the people already in your world are so much more likely to buy from you again (or refer you to others) if you stay top of mind and continue offering value.

Nurturing can look like:

• Sending one helpful, thoughtful email – This doesn’t have to be long. Even a quick tip, story, or update can make a big impact.
• Checking in with past clients or customers – A simple “how’s it going?” can turn into a new project or testimonial.
• Publishing a fresh blog post – Especially if it addresses a common challenge your audience has been asking about.
• Sharing behind-the-scenes updates or lessons learned – Whether in an email or podcast episode, this helps your audience feel more connected to you.

You’ve already done the hard work to bring these folks into your world… don’t let the relationship fade.

Think of this habit as a weekly “relationship builder,” not a marketing task.

3. Follow up with collaborators and referral partners

If you’ve ever landed a new client or customer through a friend, podcast host, or past client… you already know how powerful word-of-mouth can be.

But just like any relationship, these referral or collaboration channels need to be nurtured, too.

This might mean:

• Sending a thank-you message to someone who recently referred you
• Checking in with a fellow entrepreneur you’d love to collab with
• Offering to feature a peer’s freebie or launch in your newsletter
• Dropping a voice note to see what they’re working on next

These small moments of connection can lead to long-term partnerships, audience growth, and bonus revenue (hello, affiliate programs!).

Plus, this is such a great strategy for introverts — because you’re not always chasing strangers, you’re building with people who already trust you.

4. Check in on your referral systems (and make sure they still work)

Referrals don’t have to be accidental. They can be strategic and they should be easy for others to give.

Here’s a quick weekly checklist to keep this system fresh:

✅ Do your current clients know you want referrals?

✅ Have you created a short “here’s how to refer me” email or landing page?

✅ Is there a clear benefit for people who send business your way? (This could be a discount, credit, or affiliate commission.)

✅ Are you tracking where your referrals are coming from?

If your business has ever felt like “feast or famine,” referrals are one of the best ways to create a more predictable flow of opportunities.

Weekly Rhythms > Daily Hustle

You don’t need to be “on” every day to build a thriving business.

You just need to build in habits that:

• Grow your reach
• Deepen your relationships
• Make your business easier to refer
• And keep your audience feeling seen and supported

The best part? These four actions can fit into just a few hours each week. And they don’t require social media, big energy, or complicated funnels to work.

If you’re ready to implement these kinds of strategies in a way that feels aligned, sustainable, and fun — with the support of people who get how your brain works — I’d love to invite you to The Introvertpreneur Club.

It’s where introverted entrepreneurs come to grow without the grind.