The Year I Stepped into Quiet Power — 2025 in Review

If you’ve ever wondered what it looks like to grow a business without doing all the things, 2025 was proof that a quiet strategy can be incredibly effective.

This wasn’t a year of big launches, flashy pivots, daily content creation, or even record breaking revenue months. It was a year of refining, aligning, and leaning into what already works. 

The kind of behind-the-scenes business growth that doesn’t always get talked about, but absolutely deserves to be celebrated.

As an introvertpreneur who left social media behind in 2022, I’ve built my business around marketing that fits my energy. 

This year, I got to see how powerful that choice really is. Not just in the numbers (which I’ll share below), but in how I felt running my business.

So in this post, I’m pulling back the curtain on my 2025:

• What worked (and what wildly exceeded my expectations)
• What I let go of to create more ease
• Why the Introvertpreneur Club is becoming the heart of my business
• And what I’m carrying into 2026

Whether you’re here for the strategy, the numbers, or just a little validation that doing business your way actually works… I hope this behind-the-scenes look leaves you feeling inspired and supported.

Looking Back at My 2025 Goals: What I Set, What Shifted, and What I’m Proud Of Anyway

Let’s just say… I didn’t exactly check off every goal I set for 2025. Or really any of them 🤣

And you know what? I’m okay with that.

Because what I did do was build stronger foundations, support amazing clients, and keep things moving… all while honoring my energy, protecting my peace, and navigating some tough personal seasons.

Here’s a fun little recap of how those well-intentioned 2025 goals turned out:

1. The Club Growth Goal: Still a Win in Progress

🗓 Original Goal: Welcome 100 new humans into The Introvertpreneur Club
📊 Reality: Didn’t quite hit 100, but…
🎉 The Truth: The Club evolved a lot this year. Between refining the offer, reimagining the onboarding flow, and truly seeing how impactful it can be… I’m actually more excited than ever about where it’s headed.

2026 feels like The Club’s real breakthrough moment and I’m 100% here for it.

2. The Collective: Closed (on Purpose!)

🗓 Original Goal: Grow my $9 membership, The Value Collective, to 500 members
📊 Reality: Reached over 300 members before I chose to shut it down halfway through the year.
🧘 The Truth: It no longer aligned with my energy or where my business was heading and I’m proud I trusted my gut and let it go.

Sometimes the most strategic move is stepping back, not pushing forward.

3. Email List Growth: The Goal That Made Me LOL

🗓 Original Goal: Grow my list to 20,000 subscribers
📊 Reality: I deleted 3,000+ inactive subscribers every quarter like the minimalist email marketer I am.
💡 The Truth: My list is lean, clean, and incredibly engaged — consistently hitting 50–62% open rates and 3–4% click-to-open rates.

I have no idea where this outrageous goal even came from! I’ll happily take quality over quantity any day!

4. Podcast Relaunch… and Re-Pause

🗓 Original Goal: Relaunch the podcast and be a guest on 30 shows
📊 Reality: Relaunched in October… and paused it again by November.
💛 The Truth: After navigating the grief of losing a family member in July, my energy took a hit. Podcasting wasn’t a priority, and that’s okay.

I’m still figuring out what’s next for The Introvertpreneur Podcast and giving myself full permission to move at my own pace.

I was a guest on 7 other podcasts in 2025, though!

5. Summit Success: 5 Years and Still Going Strong

🗓 Original Goal: 2,500 registrations for the 2025 Introvertpreneur Summit
📊 Reality: We welcomed 1,679 amazing introvertpreneurs to this year’s event
🎯 The Truth: It was our 5th annual summit, and while we didn’t hit our stretch goal, it was still a huge success. The energy, engagement, and value shared were unmatched and I’m proud to keep showing up year after year.

6. Book Sales: A Slow Burn (Literally)

🗓 Original Goal: Sell 1,000 copies of I’m An Introvertpreneur
📊 Reality: I maybe got 15% of the way there?
📖 The Truth: I barely promoted it this year… unless you count adding it to my Everything Page. 😅

This goal’s officially on the “maybe later” shelf… but hey, the book still exists, and it’s still helping people. That’s a win in my eyes.

What Worked in 2025: My Biggest Wins & Milestones

This year was a great reminder that success doesn’t have to be loud to be impactful. Quiet, intentional strategy paid off… and not just in revenue.

Here’s what worked best for me in 2025:

Over $60,000 in Digital Product Sales

Without fancy launches, ads, or social media, I generated $60,364.04 in digital product revenue. My systems did the heavy lifting… thanks to a mix of evergreen funnels, email nurturing, and well-placed collaborations.

Top-performing offers:

• Introvertpreneur Club
• The Value Collective
• Write for Me (done-for-you content)
• Introvertpreneur Summit Fast Action Pass

This mix of low-ticket, mid-tier, and premium offers gave me a stable, scalable foundation, without needing high-pressure tactics.

While most of my income comes from done for you work and affiliate income, this number for digital products and courses is good for a year full of challenges.

7,317 Orders, 0.09% Refund Rate

Yep, that’s right: over 7,000 orders with only 7 refunds all year.

This tells me that the people coming into my world are aligned, supported, and getting results — and that my pre-sale content is doing its job well.

Bundles, Summits & Collaborations = Sustainable Growth

The biggest spikes in traffic and sales came from:

• My own Introvertpreneur Summit
• Guest features in bundles and affiliate promos
• Low-key list-building events with aligned partners

These were so much more effective (and fun) than traditional launches. They also filled my funnel with warm leads who already understood my style.

Here’s my 2025 numbers for visibility collabs:

• Hosted 1 virtual summit
• Spoke at 20 virtual summits
• Contributed to 14 bundles
• 7 interviews on podcasts

Email Still Reigns as My #1 Marketing Channel

Once again, email proved to be the most aligned, high-converting platform in my business. No algorithms, no pressure, just thoughtful strategy and consistent connection.

Here’s what stood out:

• Open rates consistently above 50% — with some months reaching as high as 62%
• Click-to-open rates averaging 3–4%+ most months
• My list stayed engaged and responsive even during quieter seasons or when I skipped a week

Whether I was sharing a new blog post, a gentle invitation to join The Club, or a behind-the-scenes reflection, email allowed me to show up in a way that felt authentic, strategic, and sustainable.

It’s a reminder that you don’t need a huge list to see big results. You just need the right people, and content that actually supports them.

Quiz Funnel Clarity

I tracked at least 20 Club sales from my “Deep Thinker” quiz result, using a unique coupon code. That’s huge and validates the power of personalized, intentional lead magnets.

I’ll be optimizing this funnel even more in 2026.

Low-Ticket Offers Still Work

The Value Collective proved (again) that affordable, high-value offers have a big place in the market. Even after simplifying and eventually phasing it out mid-year, it brought in steady revenue and introduced hundreds of people to my work.

Sometimes the “starter” offers are the most impactful… not just for your audience, but for your ecosystem.

What I Let Go Of: Simplifying + Streamlining

2025 wasn’t just about growth. It was about intentional un-complication. I stepped away from strategies, offers, and habits that no longer served me. 

And honestly? It made everything flow better.

Here’s what I consciously let go of this year:

The Need to Launch

I used to feel pressure to plan quarterly launches, even when I didn’t have the energy or desire. This year, I stopped launching in the traditional sense and focused instead on evergreen offers, funnel optimization, and warm audience nurturing.

No countdown timers. No high-stakes promo. Just quiet, consistent conversions.

Retired: The Quiet Success Society

While this offer had a beautiful run, it was no longer aligned with the type of support I wanted to provide. Letting it go made space for me to deepen the value inside The Club and focus on what truly lights me up.

Simplified My Offer Ecosystem

2025 was the year I truly embraced doing less but better. I focused on refining my core offers rather than constantly creating new ones. That meant:

• Elevating The Club as my signature support space
• Streamlining my 1:1 services
• Reorganizing my backend for easier delivery + access

Now when someone enters my world, the path forward is clearer, for both of us.

Letting Energy Lead, Not Urgency

I gave myself permission to rest more, reschedule when needed, and avoid forcing creativity. And the best part? Revenue didn’t drop. In fact, Q4 was one of my strongest yet because I was showing up more intentionally and with full alignment.

Letting go of what no longer fits isn’t failure. It’s growth.

And I’ll take quiet clarity over busy confusion any day.

The Club’s Quiet Rise: A Signature Offer Without Burnout

If there’s one offer that grounded my business in 2025, it’s The Introvertpreneur Club.

Without flashy launches or aggressive promos, this space quietly became the heart of my business. It supported amazing clients. It gave me a container to pour my best strategy into. And it reaffirmed something I’ve believed for years:

A well-positioned, high-value offer can sell itself — when it’s deeply aligned with your values, your people, and your zone of genius.

Why The Club Works

• It brings together everything I’ve created: tools, templates, workshops, mini courses, and more
• It includes ongoing support without constant pressure or forced community engagement
• It’s designed for introverts who want to grow sustainably, not scale at all costs

What I love most? People join because they resonate with the way I teach… and stay because they actually use the resources inside.

This is what a long-game offer looks like: something that grows through trust, relationships, and results.

Staying True to the Vision

I’ll admit… there were moments I considered restructuring the Club into a shorter-term offer or adding monthly fees for ongoing support.

But every time I thought about making it more complicated, my gut said “no.”

So I kept it simple: lifetime access, lifetime support, and a business model that feels good to run. No drip schedules. No upsell traps. Just real support, on your terms.

And that decision (to not over-engineer the offer) is what’s making it quietly powerful.

Strategic Shifts + Sustainable Growth

If 2024 was about building a strong foundation, 2025 was about fine-tuning. I didn’t add a bunch of new strategies. I just got more intentional about what was already working.

Here’s where I focused my energy this year:

Simplifying 1:1 Services

I pared down my private offers to only what felt most aligned, like strategy intensives and done-for-you writing. Instead of trying to fill every type of 1:1 container, I leaned into high-impact, low-volume support.

This gave me more space to serve deeply without constantly selling.

Focusing on Email, SEO, and Evergreen Content

Since I don’t use social media, I doubled down on what does move the needle:

• Creating blog posts that continue to drive traffic months after publishing
• Optimizing email sequences that sell passively
• Building evergreen opt-ins tied to my most valuable offers

This meant less pressure to “be visible” and more freedom to let my content work quietly in the background.

Collaborations Over Algorithms

Instead of relying on daily content or hoping an algorithm favors me, I chose intentional visibility:

• Participating in bundles and summits with aligned audiences
• Sharing guest trainings inside partner communities
• Getting featured on thoughtful podcasts (not just for exposure, but connection)

These collaborations brought in warm leads who already understood my values. No cold DMs or awkward outreach needed.

Optimizing My Backend

Behind the scenes, I spent time:

• Reorganizing my course platform for easier access
• Tagging and segmenting my list more clearly
• Creating automations that feel personal and strategic

It might not be flashy, but this work is what’s making my business smoother and more scalable heading into 2026.

What Didn’t Work (And What I’m Learning)

Even in a year that felt deeply aligned, there were still things that didn’t quite land. I don’t see these as failures — just data. Every offer, every pause, every pivot taught me something valuable.

Here’s what didn’t go as planned in 2025:

1. Mid-Year Energy Dips = Revenue Dips

July and September were slower months, both financially and energetically. Life happened, and I gave myself permission to step back but I also realized I hadn’t built in enough margin around big events like the Summit.

Lesson: I’m planning for more intentional buffer time in 2026, especially before and after visibility-heavy seasons.

2. Under-Promoted Offers That Still Had Potential

There were a few products and offers that I know are valuable but I didn’t give them the space they needed to thrive. Sometimes I was focused elsewhere, other times I just didn’t feel like promoting.

Lesson: I don’t need to launch more. I just need to gently, consistently talk about what’s already working.

3. Opt-In Ideas I Didn’t Fully Run With

I had a few opt-in concepts and funnel tweaks sitting in drafts for months. 

Some were great ideas, but they weren’t aligned with my energy in the moment. Instead of forcing it, I let them go… which was the right call, even if it meant slower list growth at times.

Lesson: If an idea feels heavy or rushed, it’s okay to pause. Alignment always wins in the long run.

4. Temptation to Restructure What Was Already Working

There were moments I considered changing the pricing or format of The Club, simplifying my offer stack again, or tweaking something that didn’t really need to be tweaked.

Lesson: Not every quiet season means something’s broken. Sometimes you just need to keep going, without reinventing the whole wheel.

My Intentions for 2026: Alignment, Ease, and Deep Support

I’m not heading into 2026 with a long list of goals or a rigid plan. Instead, I’m bringing clarity about what feels good, what’s sustainable, and how I want to serve at a deeper level without overextending myself.

Here’s what I’m focused on:

Staying Rooted in What Works

I don’t need to reinvent the wheel. I just need to refine the systems I already have. That includes:

• My evergreen offers and funnels
• My email list growth via bundles, SEO, and opt-ins
• My aligned mid-tier offer (The Club) as the core of my ecosystem

This year isn’t about doing more. It’s about doing what already works even better.

Making The Club My Core Revenue Driver

After seeing how powerful The Club has become (without a single traditional launch), I’m ready to make it more central in 2026.

That means:

• Featuring it more intentionally in my content and email CTAs
• Soft evergreen campaigns that invite the right people at the right time
• Trusting the long-game model of support, not short-term urgency

Batching & Buffering — for Real This Time

2025 taught me how important margin is. In 2026, I’m building more space into my calendar, especially around:

• Summits + bundles
• Email sequences
• Client delivery

I’m also prioritizing batching ahead where I can, so I have space for life and launches (when they happen).

Packaging My Quiet Frameworks

I’ve developed so many internal tools — from quiz funnels to evergreen nurture to intuitive email strategies. This year, I’m mapping out a few new ways to package and share them so more introverts can build businesses that work with their brains, not against them.

You don’t need hype. You need clarity, systems, and a little support. And that’s exactly what I’m building more of in 2026.

Final Thoughts: You Don’t Have to Be Loud to Be Impactful

This year reminded me (again and again) that you don’t have to show up everywhere to make a meaningful impact.

• You don’t need to hustle to be successful.
• You don’t need to launch every month to make consistent income.
• You don’t need to shout to be heard.

What you do need is clarity, support, and the courage to build a business that feels like home… even if it doesn’t look like what everyone else is doing.

If 2025 taught me anything, it’s this:

Quiet doesn’t mean small. It means intentional. Sustainable. Aligned.

And that’s exactly how I plan to continue building and helping others do the same.

Whether you’re new here or you’ve been following my journey for a while, I’m so grateful you’re part of this space. I hope this peek behind the curtain helps you feel seen, supported, and maybe even a little more confident in doing business your way.

Here’s to 2026 — a year of simplicity, spaciousness, and strategic growth for all of us. 💛

FAQ: Year in Review + Building a Quiet Business