the business and marketing blog

Do you know how entrepreneurs and small businesses are increasing their brand presence and building a loyal following? It’s because they have a freebie/lead magnet — they’re basically the same thing. Depending on your industry you might even call it a case study. Lead magnets are used to expand your business and build your inbound […]

How are all these entrepreneurs growing their Instagram accounts? This is a question that pops up in your head when comparing your social media marketing efforts and brand presence to other entrepreneurs. Any business owner who cares about their brand knows that doing that whole ‘follow tons of random people just to unfollow them later’ […]

Did you know that Pinterest is a visual search engine and not a social media platform? Many people get it wrong but Pinterest is very similar to Google, just more visual! Both of these search engines work on the same base and that’s by using keywords to find the information needed. Although there is much […]

I love organization, and I love creating workflows for my business and client projects. Maybe it’s because I always have a million things on the go, and I have a pretty bad memory, but I love keeping lists. Asana is my go-to project management tool, and I use it to literally organize my life! I’m […]

When it comes to writing, it isn’t always for everyone. Some are very happy to just be writing in their journals, but others like myself (or returned lovers to writing) would love to write and earn a wage to do so. Even if it is only a bit of extra money here and there. There […]

Welcome to my freelance and blogging income report for December 2019. Previous Income Reports: November 2019 – $9,619.30 Revenue October 2019 – $9,584.39 Revenue September 2019 – $6,300.75 Revenue August 2019 – $5,397.25 Revenue I thought a lot about whether or not I wanted to publish a monthly freelance and blogging income report but after […]

As we are counting down to the end of not only the year but the decade, one cannot help but reflect on what has been working and not working over the last year or so. The biggest gift you can give yourself and your mindset as we move into the new year/decade is the gift […]

Every girl boss needs a community of women behind her who have gone through the ups and downs of entrepreneurship. This is exactly why podcasts are so popular for women CEOs across the globe. I’ve listened to many podcasts over the last few years and here are my favorite podcasts for female entrepreneurs to get […]

Whether you are blogging full time or as a side hustle, there are so many opportunities for networking, promotion, and advice within Facebook groups! It’s so nice to have a place with like-minded creative entrepreneurs for support. Unless you already have a huge audience for your blog, blogging can be lonely. It’s nice to have […]

Have you ever wondered how your favorite instagrammer is having tens or hundreds of comments under every single picture? And how come you get hardly one or two? You might need to think about writing more engaging Instagram captions that capture attention! Let me explain! Instagram is a very visual platform, but the caption is […]