the business and marketing blog

Time blocking is often hailed as a productivity powerhouse, but for many neurodiverse entrepreneurs, it can feel like trying to fit a square peg into a round hole. The rigid structure of block schedules and focus blocks doesn’t always mesh with our tendency for hyperfocus or our fluctuating energy levels.

In this guide, we’ll explore how you can use blogging, Pinterest marketing, email marketing, collaborations, and social media to grow your business in a way that feels natural and manageable. These strategies are designed to help you connect with your audience, build lasting relationships, and expand your reach — all without the constant hustle.

I decided today to write a blog post reflecting back on my long journey into entrepreneurship. I’m going to share all of the good, bad, and the ugly. I wish more people were transparent about entrepreneurship and how things are not an overnight success (for the most part). It takes a lot of time, dedication, passion, and hard work.

I’m really excited about the guest I have on the podcast today as she really is so clever with her words, offers and just business generally. I genuinely don’t have a training or product from her that I don’t think was worth the money. Joining me today is Laura Robinson, who is a marketing mentor […]

We’ve all experienced a sales page that made us feel uncomfortable, or read some copy that explained to us why we’re failing as a business owner, in an attempt to make us feel bad enough to get us to purchase something! This is the exact reason that ethical marketing has developed – making your potential […]

Us introverts often struggle with feeling like we need to show up in certain ways to match extroverts’ energies – for example, through dancing on reels, creating long-form video content or going to in person networking events. These often make us feel uncomfortable and awkward, so we aren’t able to show up as our best […]

If you’re a business owner who’s finding that you’re busy all day, every day, but don’t seem to be growing your income or getting the results you want, you might just want to take a look at what you’re actually doing day-to-day, and what the underlying thought pattern you have is. For today’s guest, it […]

Us service providers are really special people – we love to make our clients happy and feel that they got great value for their money – however, we often do that to our detriment, working way too many hours, at times we don’t want to, losing our weekends and the freedom that we so desperately […]

One common complaint I hear from introverts when they are told to share more of themselves or their stories online is that they feel like their lives are too boring and no one will be interested in what they have to say. This couldn’t be further from the truth! In this episode, you’ll hear me […]

Keeping things simple in business is so important to me. Over the years, I’ve picked up lots of techniques I like to use to maintain that simplicity – from repeatable systems, to content repurposing, I’ve practically tried them all and implement lots of them daily! When it comes to marketing, we often find ourselves overcomplicating […]