the business and marketing blog

Where are you generating leads in your business? Facebook or Instagram? If you didn’t know, you can use Clubhouse to generate leads for you a lot quicker than what you might get from other forms of social media. It’s all about using the platform in a strategic way to give value to your target audience […]

Affiliate marketing is the best way to create passive income or create an additional income stream for your business. I’ve talked a lot about affiliate marketing on the blog, but I wanted to talk specifically about incorporating affiliate marketing on Pinterest into your marketing strategy. There are several ways to do Pinterest affiliate marketing and […]

There are so many options for choosing the right virtual assistant software, tools, apps, and resources to use in your virtual assistant business. As a tech lover, I’ve tried a lot of them, and have rounded up my absolute favorites to help you build and grow your service-based business. Virtual Assistant Software and Tools for […]

  Building a successful business is possible for any entrepreneur. One area that typically comes up a lot for entrepreneurs – especially introverted entrepreneurs – is mindset challenges. We can’t completely overcome mindset obstacles, but you can find ways that help you to manage them more effectively, so that you can bring your focus back […]

In today’s episode, we are going to cover what a lead magnet is, the benefits of creating one for your email list, different types of lead magnets you can create, promoting your freebie and more that you don’t want to miss.

The best marketing tool that I recommend for introverted entrepreneurs is Pinterest! It’s great for getting your content seen over a longer period of time, unlike Instagram which usually only lasts for a few hours, and then your content is dead.

As a business, having a great marketing plan, an amazing team, bullet-proof services/products, and overall goals are all part of the business model. But have you thought more about creating a mailing list – to further grow your outreach and possibly use it as a method to keep your “fans” informed on the growth of […]

Do you set client boundaries from the beginning of your working relationship with your clients? It’s such a great way to restate the terms that you mentioned in your contract, and allows them to see those again and refer back to when they need to communicate with you.

In this episode with Susie Trigg Tucker, we are going to dive into what her background was that started her down the path as a Mindset Coach, being called to go big as an entrepreneur, self-acceptance and self-trust, writing better content for your ideal target audience, and being confident in who you are now to get you where you want to be.

The power of digital downloads, freebies, and ebooks are a growing commodity as a digital entrepreneur – even as a service provider. It allows you the opportunity to take a problem you are seeing that you are an authority on and allowing it to become a potential source of income – starting as a digital […]