When I sat down to plan 2022, I knew I wanted to make the most of it. A new year is always exciting for entrepreneurs. We plan, brainstorm, make goals and set intentions. In this post, I’m sharing how I planned my first 5 months of content in only 1 hour, including all launches, events, social media posts, email newsletters, podcast episodes, and blog posts. It sounds like a lot and could be overwhelming, but it’s not too much work to make a content marketing plan that will save you tons of time.
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Why Is Content Planning Important?
There are a couple of reasons why content planning is so important. With all marketing, consistency is key, and having a plan helps to make sure you will be consistent. It’s also helpful for planning your content around your launches or events. The pre-launch phase is so important and having a plan helps you make the most out of content that will nurture, build trust, and help convert followers into students or clients during a launch.
Step 1: Choose Where You Want to Focus
I took the time at the year of the year to audit my marketing and decide where I want to focus my content creation next year. I decided for 2022, my primary content method is blogging, second is email marketing, and third is social media.
Then, I also need to plan and add my podcast episodes that drop weekly into my content marketing plan.
Step 2: Map Out Your Events and Launches First
Here’s what I mapped out on my calendar for 2022 launches:
- The Introvertpreneur Virtual Summit – happening in April
- My signature program, Start, Thrive, Scale – happening in May
- New paid live training ideas (workshops, masterclasses, etc.)
- Any new content kits I want to create
- Any course ideas or other digital product ideas
The dates I put these launches on the calendar might change. I’m flexible, and I know that nothing is set in stone, and things can be moved when creating my calendar. But, having some kind of a plan helps create content.
For example, 2-3 weeks before the Introvertpreneur virtual summit, almost all of my emails and social media content will be focused on that.
If I don’t have something planned or a launch happening, I have the room to decide to do something fun for one of my already created offers. For example, if I don’t have much happening in February, maybe I’ll choose to do a flash sale or market The Introvertpreneur Club.
I have a lot of offers, and making 1-2 a priority each month is essential for not overwhelming my audience.
Step Two: Map Out Your Content Around Your Launches
For example, I have planned to do a paid live training in January called Content to Clients so most of my emails, social media posts, and blog posts (like this one!) are all around the topic of content creation.
Even if you don’t do launches or have digital products, you can focus your content around a specific topic each month. For example, if you are a Pinterest Manager who offers monthly management, VIP days, and coaching, then your ‘launches’ or ‘focus areas’ to help you plan your content could look like this:
January – VIP Days
Create content that talks about your service, how it works, who it’s for, client results, etc.
February – Monthly Management
Create content that talks about who monthly management is for, Pinterest tips and tricks, client results, behind the scenes of a Pinterest Manager’s day, etc.
March – Pinterest Coaching
Create content that talks about who coaching is for, why you decided to offer coaching, the benefits of coaching to learn how to DIY your Pinterest account, your expertise and why you are a qualified coach, etc.
Best Content Creation Tip:
Make the most out of the content you already have. Re-use it, repurpose it, put a new spin on it, just don’t feel like you have to reinvent the wheel every time you create a new piece of content.
Resources for You:
- Done For Your Content Kits
- January 2022 Live Training – Content to Clients
- Let’s plan out your content marketing strategy and plan together with a VIP Day
And don’t forget to grab a copy of the Notion template I created and use: