the business and marketing blog

No one saw this coming! With the outbreak of the coronavirus this year, there’s been a lot of changes we’ve had to face. If you’re an online worker, you might already know a bit about working from home and what works or doesn’t work for you. However, a lot of companies moved their actual offices […]

When it comes to using Pinterest as a marketing tool for your business, it can be confusing to measure results and know what is actually an important metric to track. I’ve written before about how your monthly viewers number truly doesn’t matter, so what does matter in terms of Pinterest analytics? Let’s dive in and […]

Entrepreneurship is great! You get to be your own boss, you set your own rules, and you can choose how your day at work will look like. There is a lot of freedom coming with this dream lifestyle you create yourself, but even though all this sounds amazing, there is another side of the coin, […]

Welcome to the Ultimate Introvert Gift Guide from Etsy and handmade business owners. I love shopping on Etsy, and there are so many amazing gift ideas that are perfect for introverts. Whether you are shopping for a holiday gift, a birthday gift or a special gift for your introverted self (we all deserve a treat […]

As a service provider, having clients come to you and then say “Your prices are too much,” or “That’s out of my budget.” That’s something that is very common and is going to happen to you a lot. Especially as you get more and more experience and your services and skills go up, so will […]

Do you have a lot of old content but you can’t come up with any new ideas for posts? REPURPOSE! I’m sure there is so much valuable information in your previous blog posts/social media posts/or podcast episodes, so why not use it again? Especially the blog posts, these are usually longer chunks of text and […]

We, as entrepreneurs, do a lot in a day! We are juggling customers/clients, families, marketing, accounting, receivables, payables… the list goes on. Don’t even get me started on emails. When it comes to doing all of these things as an entrepreneur, it is more important than ever to have a fantastic project management software (like […]

You’ve signed on a new client, congratulations! Do you have a client onboarding process and an onboarding packet ready for your new client? If not, keep reading this post to help you create an even more ‘wow’ client experience right off the start of your working relationship. What exactly is an Onboarding Packet (also called […]

Podcasts are HUGE right now, and even if you aren’t writing a full accompanying blog post along with the podcast, as long as you are putting it somewhere on your website – Pinterest can be a very valuable tool for marketing your podcast. Ready to grow your podcast audience and reach? Keep reading for some […]

Are you using more than one CRM? As a new business owner, there is a lot you need to deal with. Some activities around your business are fun, some not so much. Paperwork or in other words administrative tasks is one thing that you as an entrepreneur might struggle with or try to avoid for […]