the business and marketing blog

I have been an entrepreneur full-time since 2015, and I actually launched my first business in 2007. I have learned so many things over the years about growing and running a business. I have run a physical product business and I have run three service-based businesses. One of the most important things to realize, that […]

I’m about to drop the truth bomb. Are you ready?! Social media is one of the most time-consuming activities we do on a daily basis. I know, no surprise there, but it’s so true! Having a business comes with a long to-do list that you, as a business owner, have to deal with all the […]

In this episode, we are going to talk about how Erin got started, her best SEO tips, the point in her life she actually felt successful in her business, and her SEO course for shop owners. If you’ve been struggling with how to give your business visibility, then this episode will be great for you!

Are you trying to grow your email list but feel stuck not seeing the results you expected? Keep reading, this blog post is for you.  One of the main reasons why email marketing is beneficial for you is the fact that it’s an ever-growing list that’s not going anywhere. If your social media profile gets […]

This is a question that I receive a lot as a Pinterest Manager, whether I am doing a live training or working with clients, this is one question that a lot of people have. So how much should you actually be pinning a day on Pinterest? The short answer is – it depends. Now let’s […]

In this episode, I am going to share with you the importance of self-care for introverted entrepreneurs! From boundaries to automations and finding tools to help you become more efficient with your time – it’s important to not only make the most of your time but to also save time!

Pinterest is All About Visuals  Do you find yourself distracted by the visually pleasing pins you see? Pinterest is a visual search engine similar to Google search – not a social media platform. Your visuals or designs are what essentially do the talking for you and your content.  In this episode, I am going to […]

As a new virtual assistant or someone who just hasn’t created an actual website yet this post is going to help you with what exactly your website needs and what clients are going to be looking for. I have been a service-based business for over six years now. And before that, I had an e-commerce […]

So how do you stop comparing yourself to introverts? I discovered my mantra to shake it off. It’s simple, but it works, and I use it every single day. I am on my own journey. And you my friend, are on your own journey.

In this episode, I’m going to give you some key tips for how to make consistent, authentic connections on Instagram so you can feel confident about how you nurture your audience and stop avoiding the task altogether!