the business and marketing blog

Ah, automation, the magic word in today’s fast-paced digital world. If you’re reading this, you probably know a thing or two about it and why it’s essential. Automation, in simple terms, is the use of technology to perform tasks with minimal human intervention. It’s like having a virtual assistant who never sleeps, never complains, and gets things done efficiently.

A part of business that we all often struggle with is raising our prices – what if our clients get scared off? Do I need to create a whole new offer? Is my current audience even right for a higher-ticket offer? There’s a lot of mindset issues that can go hand in hand with these […]

If hearing the word “sales” makes your skin crawl while you picture a swarm of employees in a store gathering around you, you’re not alone! We often build up sales in our head to be something horrible, gross and sleazy. However, you have to learn how to sell in order to run a business – […]

“Make sure you’re consistent with your content” is a phrase that never helped anybody! What does it really mean? And why is that the key to content success? I think a lot of people hear “consistent” and they think “release something every day at all costs”, which really isn’t the correct thing to do to […]

In today’s special episode, I’m chatting with Amy Traugh and we’re sharing this episode on BOTH of our podcasts! When you find a fellow business owner who shares opinions with you on so many different topics, it makes for a really special episode. We’re both introverts, and believe in the power of running your business […]

Today’s episode is very real, raw and one that I know so many of you can relate to – particularly this year. 2023 has been so hard for so many businesses, entrepreneurs, and just people generally with the cost of living crisis, and my experience this year has been that the summer slump hit harder […]

Productivity is one of my favorite topics and I love it when I find a guest who loves it just as much as me! There’s nothing better than finishing a workday and feeling like you really got the most out of it. For some of you though, I’m sure your business workday starts after your […]

In a previous episode I did a round up of all my favorite tools in my business, and I got a lot of questions about my automation tool, Pabbly Connect – so I thought I’d explain a bit more about it! Pabbly Connect is a Zapier alternative and I use it for so many different […]

As you might know already, I left Instagram a while ago and it was one of the best things I could have done for my business and mental health! I don’t feel like there are many of us around who have left social media and still felt like we were having success in our businesses, […]

Black Friday is one of my favorite times of the year – I know some people hate it, but I just love seeing all the amazing deals that come out! I am, however, aiming to be more intentional where I’m spending my money so I will definitely need to have a budget this year. As […]