the business and marketing blog

Running a business as an introvert often means navigating advice that feels too loud, too fast, and too overwhelming. In this episode of the Introvertpreneur Podcast, I’m joined by Maggie Patterson, creator of BS-Free Business®, author of Staying Solo®, and long-time advocate for humane business practices. Together, we dive into what it really takes to […]

Being seen as an expert in your industry doesn’t have to feel overwhelming or impossible, especially for introverted entrepreneurs. A solid thought leadership strategy allows you to share your expertise in authentic, low-pressure ways. Thought leadership marketing focuses on building trust and recognition by sharing valuable, insightful content — all without relying on social media overload.

I’ve spent years helping business owners break free from the constant content grind. Here’s what I know for sure: sustainable content isn’t about chasing trends. It’s about creating valuable resources your audience needs – today, tomorrow, and next year.

Have you ever wondered why some content just clicks with you, while other pieces leave you feeling disconnected? It’s all about relatability. Creating relatable content isn’t just a trend; it’s the key to building a genuine connection with your audience.

Ever felt like you’re pouring your heart and soul into your podcast, only to have it vanish into the digital ether after release? We’ve all been there, and that’s why we’re diving into the game-changing world of content repurposing.

Us introverts often struggle with feeling like we need to show up in certain ways to match extroverts’ energies – for example, through dancing on reels, creating long-form video content or going to in person networking events. These often make us feel uncomfortable and awkward, so we aren’t able to show up as our best […]

One common complaint I hear from introverts when they are told to share more of themselves or their stories online is that they feel like their lives are too boring and no one will be interested in what they have to say. This couldn’t be further from the truth! In this episode, you’ll hear me […]

“Make sure you’re consistent with your content” is a phrase that never helped anybody! What does it really mean? And why is that the key to content success? I think a lot of people hear “consistent” and they think “release something every day at all costs”, which really isn’t the correct thing to do to […]

I’ve mentioned this before, but I’m always getting asked how I manage to get so much done, how I create so much content and how I have so many offers! I decided I wanted to dive really deep into this and give you all a proper answer, so buckle up! There’s a lot of techniques […]

Content is one of those parts of business that entrepreneurs seem to either love or loathe. Creating content can feel more difficult than it needs to be, and if that’s how content feels for you, one of the main reasons could be that you’re just overthinking it. And with the arrival of all these new […]