the business and marketing blog

As we step into May, I’ve been reflecting a lot on the growth happening behind the scenes — and one thing I’m especially excited about is what’s been happening with my email list. In April alone, I welcomed over 1,000 new subscribers to my community. 💌 And no, it didn’t happen through flashy ads or […]

Struggling with email list growth? You’re not alone. Many entrepreneurs hit a plateau, and it can feel incredibly frustrating when your efforts aren’t paying off. A stagnant email list not only limits your reach but also slows your business’s potential for growth.

The term “freebie seeker” makes me laugh. You know, the one – where people act like giving away free stuff is somehow bad for business. Here’s what I discovered after years of creating free resources: those subscribers downloading your freebies? They’re not just looking for handouts. They’re smart business owners at different stages of their journey, figuring out if you’re the right fit for them.

Looking for ways to grow your email list without social media? There are a lot of ways to do this in a more introvert-friendly way. Introverts often face unique challenges when it comes to growing an email list, especially if they prefer staying out of the social media limelight.

What if, instead of using your email list just to drive sales, you used it to build a loyal, engaged audience through a more thoughtful approach?

If you’ve been around here a while, you’ll know I left social media coming up on two years ago and made email my main method of marketing to my audience. It’s no surprise to hear, I absolutely love it – and I’ve been successful with it! I find it so much easier to build trust […]

If you’ve listened to the very first episode of this podcast, you’ll know that I recommend four marketing methods for introverts – blogging, Pinterest, social media content and the subject of today’s episode – email marketing. I’ve always been a big advocate for building and connecting with your email list and I think it’s definitely […]

Email funnels can sound pretty scary or technical, but they’re actually quite a simple concept – a series of emails that someone on your list gets over a period of time. The aim of these emails is to nurture and sell for you, without you having to show up all the time! That’s why I […]

If you want to get off the social media rollercoaster as an entrepreneur, one of the best ways to do that is through building up your email list. However, it can be hard to know where to even start, as there are so many different ways you can grow the number of subscribers you have […]

I may be a bit biased here, but email marketing is one of the most effective ways to market your offers and services as an introverted entrepreneur. However, I know that many entrepreneurs (introverted or not) struggle with building and growing their email lists and getting people to give them their email addresses. After all, […]