the business and marketing blog

2021 was a challenging year full of unexpected twists and turns. Many of our goals might have been unfulfilled, but setting your path for success in 2022 should be on your to-do list. Write down goals that you really want to achieve but make them realistic. Choose goals that excite you but at the same […]

Your messaging is what helps attract your audience to you. There is your brand messaging, which shares who you are, what you do, and what makes you different. Your sales messaging is the conversation you have with a potential client or customer to ask for the sale.

The hustle culture in today’s society still relies on a time of having to hustle to differentiate yourself. There was a time and place for hustling to build your business, but with all of the new technology we have today, you can reach someone on every continent in a matter of seconds.

When launching your own business, no one tells you all the details that you will need to focus on to help build a successful business. You learn so much when you get started all about marketing, client or customer communication, workflows, systems, and finding your own balance. Building a successful business for yourself doesn’t have […]

Many people may think that most of the population are extroverts, but actually, 25% to 40% of the population are introverts. As an introvert yourself, have you ever been overlooked for a leadership role? Introverts can make great leaders and may present qualities that extroverts just don’t have. Just because an extrovert can be the […]

If you are passionate about multiple things as an entrepreneur or business owner, then just let go of the need to niche down and focus more on the experiences that bring you joy with the work you do and the clients you work with. It’s time to embrace all of the things that make you passionate in your business.

Our guest on the podcast today is Social Media Strategist, Andréa Jones. She has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way without being overwhelmed and drained by it.

Have you lost interest in some of the things that you normally do? Do you have a grand idea, but you’re so scared to take steps forward or take action? You are feeling stuck in your current situation and have exhausted all your resources around you. Books aren’t helping you, and your anxiety is through the roof.

Two areas that usually cause the most stress for any introverted entrepreneur are marketing and niching in your business. When it comes to marketing as an introvert, you try to do all of the things and be on every platform, which can cause major burnout.

Instagram was made by extroverts for extroverts. Do you agree with this statement as an introvert? There have been so many updates added to Instagram in the last year and Reels being one of those updates that may terrify you or stress you out as an introverted entrepreneur. Whether you are comfortable with creating and […]