the business and marketing blog

There are so many options for choosing the right virtual assistant software, tools, apps, and resources to use in your virtual assistant business. As a tech lover, I’ve tried a lot of them, and have rounded up my absolute favorites to help you build and grow your service-based business. Virtual Assistant Software and Tools for […]

Entrepreneurship is great! You get to be your own boss, you set your own rules, and you can choose how your day at work will look like. There is a lot of freedom coming with this dream lifestyle you create yourself, but even though all this sounds amazing, there is another side of the coin, […]

We, as entrepreneurs, do a lot in a day! We are juggling customers/clients, families, marketing, accounting, receivables, payables… the list goes on. Don’t even get me started on emails. When it comes to doing all of these things as an entrepreneur, it is more important than ever to have a fantastic project management software (like […]

With the beginning of any entrepreneurial journey, it all ends with you. You started the business; you are the Accountant/Marketing/Customer Service department head plus head of purchasing, sourcing, etc. plus sometimes web designer and so many other hats. As a business owner, you have to realize that doing this for the long term is inevitably […]

Let me start with the fact that most entrepreneurs aren’t clear about their ideal client, so you are definitely not the only one trust me! Figuring out who your ideal client is can be challenging, especially at the beginning of your business. Many of us might feel like working with anyone for the sake of […]

So you decided that you need help. Congratulations! That is the first step needed to keep your business expanding! Now, I’m sure you are scowering the Facebook groups, job boards, and pinging your other entrepreneur friends to get some advice and leads! That is definitely a great start, now to the next step – actually […]

Instagram. It is a huge platform for not only personal sharing of your daily adventures, but it is also a huge opportunity for business owners to get their knowledge out and to better market their product/service. Another benefit is that it lets their clients learn a little more about them to be able to engage […]

At some point, in any business, even as a Virtual Assistant – you reach a growth point where it seems most sensible to outsource some help. Even my own. What that new relationship looks like, is up to the goals you have set and the budget you can work with.  Outsourcing to a Virtual Assistant […]

Are you good at managing your time or are you getting easily distracted? One thing that is very valuable when having a small business is TIME. To be successful, we need to use our time effectively and decide what the priorities are. Everyone has 24 hours a day and it’s only up to you, what […]

Time Management, the crux of any business owner. How do you parse out your day/week to get “all the things” done? Now, this doesn’t mean you have to be chained to your desk/office to do this. Sometimes, this comes down to working at times called your “twilight” hours.  These are traditionally hours where your brain […]