the business and marketing blog

Let me start with the fact that most entrepreneurs aren’t clear about their ideal client, so you are definitely not the only one trust me! Figuring out who your ideal client is can be challenging, especially at the beginning of your business. Many of us might feel like working with anyone for the sake of […]

So you decided that you need help. Congratulations! That is the first step needed to keep your business expanding! Now, I’m sure you are scowering the Facebook groups, job boards, and pinging your other entrepreneur friends to get some advice and leads! That is definitely a great start, now to the next step – actually […]

Instagram. It is a huge platform for not only personal sharing of your daily adventures, but it is also a huge opportunity for business owners to get their knowledge out and to better market their product/service. Another benefit is that it lets their clients learn a little more about them to be able to engage […]

At some point, in any business, even as a Virtual Assistant – you reach a growth point where it seems most sensible to outsource some help. Even my own. What that new relationship looks like, is up to the goals you have set and the budget you can work with.  Outsourcing to a Virtual Assistant […]

Are you good at managing your time or are you getting easily distracted? One thing that is very valuable when having a small business is TIME. To be successful, we need to use our time effectively and decide what the priorities are. Everyone has 24 hours a day and it’s only up to you, what […]

Time Management, the crux of any business owner. How do you parse out your day/week to get “all the things” done? Now, this doesn’t mean you have to be chained to your desk/office to do this. Sometimes, this comes down to working at times called your “twilight” hours.  These are traditionally hours where your brain […]

Try to answer this! How many Facebook groups are you a member of? Come up with a rough number. Got it? Okay, now how many of these Facebook groups are you active in? The answer could be either that you are consistently engaging with people or you are only a member of the group with […]

Is your business earning some money but you would like to have a passive source of income onside? Amazon is a great choice, especially if you have a blog or website that you can use for promoting Amazon products in your blog posts or articles. The affiliate program is based on commission between 1-10% that you […]

When you hear the words “Multipassionate Entrepreneur” – to some it means a lack of focus but to me, it means a person who embraces all possibilities and follows their heart and mind to the best opportunities! Now, this can look very different from one person to the next, but usually being a Multi-Passionate Entrepreneur […]

Here we are, firmly into 2020, and you might find you are still struggling to find your target audience. Now, this is something that is ever-evolving as you move through the stages of your business – however, it isn’t something you cannot just leave to chance.  By finding your target audience – even if you […]