Navigating Slow Sales and How Buying Habits Might Have Changed In 2023
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Hi, I'm Tara! I'm a multi-passionate business and marketing coach.
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Now that we’ve all made it through Black Friday, Small Business Saturday & Cyber Monday – whether you ran your own offers or not, I think we’re just decompressing a little bit! 2023 on the whole has been quite a hard year for a lot of people, whether that’s the cost of living crisis, sales being down on last year or just feeling out of love with your business (go and check out my episode “Spilling the Tea: I Almost Quit My Business This Year” for more on how I felt!) and in today’s episode, I’m going to be discussing all about how you can move forward if you’ve felt like 2023 has been a hard year for you. Unfortunately business isn’t all just rainbows and butterflies and there will always be the hard moments to navigate – hopefully, this episode helps you do just that!
Disclaimer: I earn from qualifying purchases. Some of the links on my website are affiliate links, which means, at no additional cost to you, I will earn a small commission if you click through and make a purchase.
In this episode, I dive into:
The idea that sales are down this year
How the global economy has changed the online space
The shift in sales mentality in 2023 from previous years
Why we find it harder to trust online experts this year
…and much more
A Breakdown of This Episode
[01:14] How have people been feeling about sales this year
[03:13] The effect of the economy on peoples’ buying habits
[07:34] Navigating the impact of buyers’ habits changing
[09:19] Broken trust in the online space
[13:36] Think Like a Strategist
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