Creating value-packed episodes and promoting them across your platforms are a must to make sure your podcast gets visible. However, few have talked about maximizing your podcast visibility by ensuring your SEO strategy and show notes are on point.
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Learn the three ways you can maximize the results you’re getting from your podcast show notes below!
How to Improve Your Podcast Show Notes
1) Always add a call-to-action
It sounds simple, but sometimes people forget or don’t bother adding CTAs. So a pro-tip would be to add this step to your podcast creation workflow so that you don’t skip over this step. The key thing is to think about the next step somebody should take after listening to your podcast.
Here are a few CTAs you can add if you’re lost for ideas:
- Point them to a freebie you have that’s relevant to your podcast episode.
- Link your services, digital products, and/or programs.
- Make them connect with you on Instagram or join your Facebook group community.
2) Do keyword research
Having organic traffic coming from Google and Pinterest is the best thing that could happen to your podcast. Why? It’s because you don’t have to spend so much time finding your audience when they’re already coming to you. All you have to do is make sure your show notes and website are optimized using the right keywords.
Keyword research is another step you should add to your podcast creation workflow. To do that, make sure you’re researching your podcast titles and the headings between your show notes.
3) Add a copy of your episode transcription to your website
As podcast hosts, we should be mindful that some people would love to listen to our podcasts, but they are hearing impaired, so we should give them another option. That’s where transcriptions come in.
Shownotes are great for your audience to see the episode’s main overview, but it’s not always enough. You can use a program like Otter.ai to transcribe your episode and then include a downloadable copy on your website. By doing so, you’re allowing your content to impact more people.
Are you ready to apply these three ways to maximize your podcast visibility?