the business and marketing blog

Every time I have to make a decision in my business, social anxiety rears its head. It can be so difficult as an entrepreneur with social anxiety to manage how I show up for my business and put energy into tasks when they have a social aspect to them. I’ve shared before that I don’t […]

For the eagle eyed among you, you might have spotted we haven’t released an episode in September! The reason being: two episodes a week is a LOT of extra content – depending on the month, that’s between eight and ten episodes! In this short “welcome back” episode, I’m explaining why I felt the need to […]

As someone with ADHD, a multi-passionate and who has lots of different revenue streams and a ton of different offers, products and events, I can definitely relate to the common feeling in business of “not knowing what to do next”. Sometimes I still struggle with deciding what to work on, but over my years in […]

If you’ve ever received a cold DM on Instagram or Facebook, you’ll probably have felt a little uncomfortable about it. But did you know that on LinkedIn, cold DMs are welcomed, and even often get great responses? That’s why it might be time for you to start incorporating LinkedIn into your marketing strategy. You’ll find […]

The idea for this episode came to me when I realized that I’ve talked a lot about your “introverted superpowers” – but never really spoken about how to uncover what they are and how to use them in your business! As an example, I used to think that because I’m a quieter person, I couldn’t […]

Too many of us have experience either purchasing from or working with a business that is built on shady tactics, fake countdown timers and unethical marketing. We all know how it can make you feel uncomfortable, uneasy and a little bit icky! What should you do then, if intentionally or not, you’ve picked up some […]

If you think back to the days of high school when you were trying to find yourself and figure out your self-expression, it makes sense that this experience would also transfer over into the business world, too! In essence, this is what personal branding is all about. It can be really scary to put yourself […]

Warning: This episode covers the loss of both of my parents in 2012. If you don’t want to hear about this or think it would upset you, please do skip this episode!  If you remember a few weeks back, I read chapter 1 of my book on the podcast. Today I’m back with episode 6 […]

Micro memberships and $9 offers are all the rage right now – but does that mean you should jump on the bandwagon and create one for your business? Or should you create a more “traditional” membership. Are people just tired of subscription services?! There are a lot of things to consider when running a membership, […]

Have you ever taken part in a program where you felt like once you had clicked on “check out”, you were left a bit too much to your own devices? If you don’t want your buyers to feel this way, it’s so important to focus on improving your customer experience. Having a smooth, slick and […]