the business and marketing blog

We all know that making connections is a vital aspect of growing our businesses, but it can be challenging for us introverts, especially on overwhelming platforms like Instagram. However, learning about buyer types can be so helpful to connecting with your audience in a way that leads you to make sales more easily. By knowing […]

Operations, team management, funnels, systems. I know these words can feel extremely overwhelming, especially for introverts. But they’re also the things that will make a difference in your business – even more so if you are an introvert– because if you have systems in place, and you have a solid foundation, you’re going to feel […]

When writing copy for your audience, it’s essential to incorporate the language they would use. Otherwise, your words aren’t going to grab the attention of the kinds of people you want to connect with. The best way to know how your audience speaks is by conducting audience research. This does the heavy lifting for you: […]

I wish more people would talk about investing in a group program or a mastermind in the service provider, coach, or online entrepreneur space. You hear about investing in yourself as an entrepreneur, but not the questions to ask yourself before you make that decision. I’ve invested in many programs, courses, and masterminds, so I’m not scared to invest in myself. With a love for continued learning and evolving my skillset, I look at many sales pages for group programs and masterminds to figure out the next best step. Let’s take a closer look at the things you need to consider before investing in yourself, especially as an introvert.

Any copy you are using in your business can convey your personality, like being witty, feisty, fun, and informative. To take that a step further, your words can impact people in whether or not they want to work with you. Are you their person to get the job done? Your sales copy and your brand […]

It can be disheartening to see you have made 0 sales since you launched your course after weeks, months, or even years creating, writing, and recording videos. Below are three reasons why your course isn’t selling and the steps you can take to ensure it doesn’t happen again. 1) You Haven’t Nailed Your Messaging If people […]

In today’s episode, we are going to cover Kerri’s background, how your money mindset impacts your decision-making, how Kerri works with clients as an introvertpreneur in her coaching business, passive income streams, and more that will help you with your finances.

What is the perfect call to action, and why should you use it? Let’s break it down for you. CTA should be part of every digital marketer’s strategy that can help to get your target audience to take action. Telling people to take action and not sound pushy can be a challenge but by creating […]

As we all know, the world almost stopped turning in the middle of March, when we all were asked to keep our kids home, to start working from home (if we haven’t been already), and to rethink how we live our day to day lives. I.e. Quarantine hair is definitely a thing.  The other thing […]

You’ve seen those YouTube ads right? You know, the ones that always reference how amazing affiliate marketing is for people who need an extra source of income or want a side hustle on the side of their business. It has increased in popularity over the years. Mostly with millennials and gen z raving over the […]