the business and marketing blog

At some point, in any business, even as a Virtual Assistant – you reach a growth point where it seems most sensible to outsource some help. Even my own. What that new relationship looks like, is up to the goals you have set and the budget you can work with.  Outsourcing to a Virtual Assistant […]

How important are the relationships with others? We can have good relationships most of the time, but it can also get complicated sometimes. And I don’t mean the personal ones but the business relationships. Every single one of us can have different values, backgrounds, and opinions. When it comes to working or collaborating with someone […]

What is the perfect call to action, and why should you use it? Let’s break it down for you. CTA should be part of every digital marketer’s strategy that can help to get your target audience to take action. Telling people to take action and not sound pushy can be a challenge but by creating […]

Promoted pins on Pinterest can be a really amazing marketing tool for your blog or small business. To start with, your cost per conversion or click is usually much lower than running the same ad on Instagram or Facebook. Secondly, because Pinterest is a search engine and not a social media tool, the results you […]

Are you good at managing your time or are you getting easily distracted? One thing that is very valuable when having a small business is TIME. To be successful, we need to use our time effectively and decide what the priorities are. Everyone has 24 hours a day and it’s only up to you, what […]

Have you been trying to figure out how to load up your client list, but not having any luck doing the #JOBOPPS that show up in the Facebook Groups you are in. With so many in these groups, unless you are a true #Unicorn (more about this another day), it can be hard to shine […]

Time Management, the crux of any business owner. How do you parse out your day/week to get “all the things” done? Now, this doesn’t mean you have to be chained to your desk/office to do this. Sometimes, this comes down to working at times called your “twilight” hours.  These are traditionally hours where your brain […]

As we all know, the world almost stopped turning in the middle of March, when we all were asked to keep our kids home, to start working from home (if we haven’t been already), and to rethink how we live our day to day lives. I.e. Quarantine hair is definitely a thing.  The other thing […]

Week after week, month after month – writing blogs can both be satisfying and daunting at the same time – particularly when topics become harder to come up with. A great content calendar can help you in this, as it helps in the planning and give focus in case you are trying to incorporate launches […]

We’ve all been there! Having a client that doesn’t communicate well and who is not cooperating. The client that doesn’t value your work and that drives you crazy and draining your energy! It’s annoying, I know! That’s why I wrote these 4 signs that scream this potential client isn’t the right fit for you! Read […]