the business and marketing blog

We, as entrepreneurs, do a lot in a day! We are juggling customers/clients, families, marketing, accounting, receivables, payables… the list goes on. Don’t even get me started on emails. When it comes to doing all of these things as an entrepreneur, it is more important than ever to have a fantastic project management software (like […]

You’ve signed on a new client, congratulations! Do you have a client onboarding process and an onboarding packet ready for your new client? If not, keep reading this post to help you create an even more ‘wow’ client experience right off the start of your working relationship. What exactly is an Onboarding Packet (also called […]

Podcasts are HUGE right now, and even if you aren’t writing a full accompanying blog post along with the podcast, as long as you are putting it somewhere on your website – Pinterest can be a very valuable tool for marketing your podcast. Ready to grow your podcast audience and reach? Keep reading for some […]

Are you using more than one CRM? As a new business owner, there is a lot you need to deal with. Some activities around your business are fun, some not so much. Paperwork or in other words administrative tasks is one thing that you as an entrepreneur might struggle with or try to avoid for […]

With the beginning of any entrepreneurial journey, it all ends with you. You started the business; you are the Accountant/Marketing/Customer Service department head plus head of purchasing, sourcing, etc. plus sometimes web designer and so many other hats. As a business owner, you have to realize that doing this for the long term is inevitably […]

Do you find your mind being busy with all kinds of thoughts during the day and it seems impossible to switch off? Can you imagine having a peaceful moment for yourself when your mind is clear and not trying to jump from one thought to another? Not really you say? Try meditation and it will […]

As an entrepreneur, there are a great many tools and software you come across that help you make sure your business runs efficiently, at optimum pace, and in compliance – with the federal/territorial governments as well as your industry. There is one tool that is a must-have to make sure you can continue to grow […]

When you are working from home, as a Freelancer or Virtual Assistant. Having tech issues is an occupational hazard that cannot impact your client’s work. There are deliverables for a reason. Now, life can happen where something is completely beyond your control – i.e. a major Telecommunications carrier has a massive outage across their multiple […]

Let me start with the fact that most entrepreneurs aren’t clear about their ideal client, so you are definitely not the only one trust me! Figuring out who your ideal client is can be challenging, especially at the beginning of your business. Many of us might feel like working with anyone for the sake of […]

Working as a freelancer, for some, is the dream. The ability to choose the hours worked, be there for the family when need be and still earn an income and be independent. Now, who wouldn’t want that! So you made the jump and started up the business. You made sure to create the boundaries to […]