the business and marketing blog

Podcasts have become one of the most popular forms of sharing content in the past few years, and I’m honestly not surprised! There is a podcast for probably every topic you can ever think of, from the ones that can entertain you to the ones that are more informative and niche down. However, there is […]

When you hear the words “Multipassionate Entrepreneur” – to some it means a lack of focus but to me, it means a person who embraces all possibilities and follows their heart and mind to the best opportunities! Now, this can look very different from one person to the next, but usually being a Multi-Passionate Entrepreneur […]

The number of followers used to be one of the main metrics of your account’s popularity and growth but is it still the same these days? Definitely not! People go after an engagement, building meaningful relationships, and creating conversations. I’m thrilled about this shift because it makes sense. Social media calls social for a reason […]

In today’s day and age, digital options are almost overwhelming. There are so many different types in every shape and size! How do you figure out what best to use as a Social Media Manager and which ones could be kept for a rainy day? Just like browsers, there are some that are better and […]

Welcome to my freelance and blogging income report for March 2020. What a month! You’re growing and growing and then life throws challenges your way, right? As entrepreneurs, we are all in the same scary and overwhelming boat. It’s because of that I went ahead and posted this March report, for full transparency and maybe […]

Here we are, firmly into 2020, and you might find you are still struggling to find your target audience. Now, this is something that is ever-evolving as you move through the stages of your business – however, it isn’t something you cannot just leave to chance.  By finding your target audience – even if you […]

Are you a small business owner who is starting a business or someone who wants to improve the site’s SEO ranking? Using the right tools when doing your SEO is crucial for making a step towards an improved website and a better user experience. However, there are so many SEO tools out there, so how […]

Pinterest is a fantastic platform for increasing your website traffic, even more so than social media. So, let’s talk about precisely what a Pinterest virtual assistant should do when it comes to managing client accounts and creating an effective Pinterest strategy. Not all Pinterest virtual assistants focus on the areas that they should be. That’s […]

The topic of Instagram hashtags can be fun but also exhausting! There is so much to know about using hashtags on Instagram and it’s much more than just adding random ones that come to your mind first. If you really want your post to get to more people, you should understand at least the basic […]

In this very technologically connected age, there are boundless and endless methods of communication tools out there to choose from. But, the question is, which ones would be the best to use? We can best list the top ones most in the industry use and from there picking the top 2 that are the best […]