the business and marketing blog

It can be disheartening to see you have made 0 sales since you launched your course after weeks, months, or even years creating, writing, and recording videos. Below are three reasons why your course isn’t selling and the steps you can take to ensure it doesn’t happen again. 1) You Haven’t Nailed Your Messaging If people […]

Not having systems set up in your business can cause overwhelm and chaos. Things tend to be more all over the place, which can cause you not to be as confident in any area of your business. This could look like a process you haven’t documented, and you forget about it because it’s not in your project management process or workflow.

Evergreen sales funnels are a great way to increase revenue for your business. They can be used for both long-term and short-term goals, and they work by capturing leads and turning them into customers. There are different types of sales funnels, and each one has its own benefits. If you’re not sure which type of […]

It’s here! Season two of the podcast, that is. It’s been a few months since the podcast has been off the air. You haven’t heard from me since then, so I decided that sharing what I’ve been up to for the past few months, and what’s next in my business for 2022 was the perfect way to get back into the swing of things.

Content creation for entrepreneurs has never been more challenging with the pressure to always keep writing, showing up, and the algorithm’s push for videos. However, as someone who has been creating content for my clients and for my own business for 15 years, I learned these tips and tricks that made my process more manageable. […]

Are you thinking of starting a virtual assistant business? If so, you’re not alone. A quick search on the internet will yield hundreds of results for articles and blog posts about how to start a virtual assistant business. So, what’s stopping you? It could be that you’re worried you won’t be successful. Or maybe you […]

Creating a digital course is a fantastic method for creating an additional revenue stream. You can just create one course and sell it over time without having to do more work. However, creating a digital course can be overwhelming and downright scary.  In this post, I will be sharing the most important steps to creating […]

When I sat down to plan 2022, I knew I wanted to make the most of it. A new year is always exciting for entrepreneurs. We plan, brainstorm, make goals and set intentions. In this post, I’m sharing how I planned my first 5 months of content in only 1 hour, including all launches, events, […]

2021 was a challenging year full of unexpected twists and turns. Many of our goals might have been unfulfilled, but setting your path for success in 2022 should be on your to-do list. Write down goals that you really want to achieve but make them realistic. Choose goals that excite you but at the same […]

Your messaging is what helps attract your audience to you. There is your brand messaging, which shares who you are, what you do, and what makes you different. Your sales messaging is the conversation you have with a potential client or customer to ask for the sale.