the business and marketing blog

Have you heard the phrase ‘content is king’? There is a reason why that phrase is so popular – because it is true! There are several reasons why you should consider adding a blog to your website and all of them benefit you and your business. Read on for the best reasons why you should […]

When you get a bad review on Amazon Handmade it can be nerve-wracking and upsetting, but I’ve helped hundreds of sellers change their mindset when it comes to bad reviews. It’s tough to do, we put our hearts into our handmade items so it can feel a little personal when someone leaves a bad review. […]

As a business owner, you are using Pinterest, not just for fun, you are using Pinterest to market your business, your products or your services, right? So, knowing what is working and what isn’t, is where Analytics come into play. Pinterest is a platform with a lot of growth potential for businesses if they are […]

Great website design will only take you so far when it comes to setting up your website. The other important factor that most people don’t consider is SEO (search engine optimization). SEO is what helps your website get found in organic search engines, like Google, and organic traffic is one of the easiest ways to increase your website traffic.

If you are a wedding photographer or another professional in the wedding industry, you know how valuable Pinterest can be because of their huge wedding audience. You really should be using Tailwind as a part of your Pinterest marketing strategy, and with Tailwind comes another awesome tool to use – Tailwind Tribes! 

You know how busy entrepreneur life is right? I mean you’re living the good life. You create your own schedule and work for yourself. The only problem is that you’re so busy and you feel like your head is spinning sometimes.

Have you been growing your brand? Your knowledge? That is very important when it comes to expanding your reach. But have you stopped and considered the target market you want to reach?

Using hashtags for Instagram is different than using hashtags for Twitter. These two platforms work in different ways and which is why what works for one won’t work for the other. 

One of the hardest parts about starting a new business is finding clients. How do you find clients and book out your services? Here are the top ways my clients find me!

I’m often asked by fellow freelancers and virtual assistants the best way to find new clients, and the number 1 way I find clients is through Facebook groups! I’ve rounded up 47 of my favorites!