the business and marketing blog

How many more new social media apps will be launched this year? The answer is probably a lot, but one of the trendiest and most downloaded apps as of now has definitely been TikTok. Combination of Instagram stories, Snapchat, Vine, and Music.ly is taking the world by storm and if you haven’t joined the app […]

We all start out with amazing motivation, endless topics, and excitement when we start out writing blogs. Whether it is content for us or for guest blog opportunities – it feels like there are never reasons to run out of great content to write about. But it does happen. There can be many reasons why […]

Here you are, working so very hard on your blog content, ensuring you are actively posting your point of view – sharing about your products or services and growing your outreach. But, one question is – why not find other avenues to use this content again and again. This will help you increase your outreach, […]

Week after week, month after month – writing blogs can both be satisfying and daunting at the same time – particularly when topics become harder to come up with. A great content calendar can help you in this, as it helps in the planning and give focus in case you are trying to incorporate launches […]

Are you finding yourself inconsistent with writing your blog posts? Or are you feeling a lack of creativity and don’t know how to overcome it? I know the feeling! It’s the same with social media. You should be consistent with your content, and it requires your invested time to see some results. We can get […]

Have you ever noticed that all the blogs that you read are written in a personal tone that draws you in? Bloggers are trying to get you on their side by being authentic, friendly, and by being themselves. Is that one of the main reasons why they have dedicated followers? It is most certainly one […]

Do you use Instagram to its full potential? Many businesses don’t! This very popular platform has so many features that can help you grow and market your business and it would be a shame if you wouldn’t use it to your advantage. Story feature is one of the main tools that can help you reach […]

The number of followers used to be one of the main metrics of your account’s popularity and growth but is it still the same these days? Definitely not! People go after an engagement, building meaningful relationships, and creating conversations. I’m thrilled about this shift because it makes sense. Social media calls social for a reason […]

The topic of Instagram hashtags can be fun but also exhausting! There is so much to know about using hashtags on Instagram and it’s much more than just adding random ones that come to your mind first. If you really want your post to get to more people, you should understand at least the basic […]

Did you just start creating your website or blog and you are struggling to get your mission or details about your services into writing? Or are you trying to update your ‘About Me’ page but not sure where to start? Believe it or not, writing an ‘About Me’ page for yourself can be very challenging […]