the business and marketing blog

Affiliate marketing is the best way to create passive income or create an additional income stream for your business. I’ve talked a lot about affiliate marketing on the blog, but I wanted to talk specifically about incorporating affiliate marketing on Pinterest into your marketing strategy. There are several ways to do Pinterest affiliate marketing and […]

The best marketing tool that I recommend for introverted entrepreneurs is Pinterest! It’s great for getting your content seen over a longer period of time, unlike Instagram which usually only lasts for a few hours, and then your content is dead.

This is a question that I receive a lot as a Pinterest Manager, whether I am doing a live training or working with clients, this is one question that a lot of people have. So how much should you actually be pinning a day on Pinterest? The short answer is – it depends. Now let’s […]

Pinterest is All About Visuals  Do you find yourself distracted by the visually pleasing pins you see? Pinterest is a visual search engine similar to Google search – not a social media platform. Your visuals or designs are what essentially do the talking for you and your content.  In this episode, I am going to […]

Pinterest is a great platform for businesses to use to get their services or products in front of a new audience. The most important things for success on Pinterest is SEO and pin design. SEO stands for search engine optimization, and it’s so important on Pinterest because Pinterest is not a social media platform. It […]

When it comes to using Pinterest as a marketing tool for your business, it can be confusing to measure results and know what is actually an important metric to track. I’ve written before about how your monthly viewers number truly doesn’t matter, so what does matter in terms of Pinterest analytics? Let’s dive in and […]

Podcasts are HUGE right now, and even if you aren’t writing a full accompanying blog post along with the podcast, as long as you are putting it somewhere on your website – Pinterest can be a very valuable tool for marketing your podcast. Ready to grow your podcast audience and reach? Keep reading for some […]

A lot of Pinterest clients and people who are using Pinterest as a part of their marketing strategy have thought, “How do I make a pin go viral? What do I need to do?” If only it was that simple. I’m not writing this post to give you a magical solution on how to get […]

Promoted pins on Pinterest can be a really amazing marketing tool for your blog or small business. To start with, your cost per conversion or click is usually much lower than running the same ad on Instagram or Facebook. Secondly, because Pinterest is a search engine and not a social media tool, the results you […]

Pinterest is basically like Google for creatives, artists and bloggers. From the time that Pinterest first rolled out to now, you’ll find that the platform has evolved as a business advertising platform and as a way for bloggers and freelancers to promote their creative services.  Pinterest has an advertising platform where you can promote your […]