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2019 has been challenging in regards to Instagram engagement, and the algorithm change most probably didn’t help us! However, there are many ways to get back into the game and boost the engagement, so keep up with trends and try to implement the following steps! Tell A Story With A Clear Call-To-Action By sharing your […]

Instagram Engagement is Down: What Should You Do?

Marketing, Social Media Tips

Have you been growing your brand? Your knowledge? That is very important when it comes to expanding your reach. But have you stopped and considered the target market you want to reach?

Why Social Media Content and Knowing Your Target Market Go Hand in Hand

Content Marketing, Marketing, Social Media Tips

Using hashtags for Instagram is different than using hashtags for Twitter. These two platforms work in different ways and which is why what works for one won’t work for the other. 

How to do Hashtag Research Like a BOSS

Marketing, Social Media Tips

Looking at your social media content, what sort of voice do you want to have out there? Is it exclusively sales based? Is it more of a blend of informative, industry, and sales?

How to Come up with More Content Ideas for Social Media

Content Marketing, Marketing, Social Media Tips

Organic engagement on Instagram consists of good hashtag research, amazing photos/graphics and an award-winning caption with a call to action.

Top 5 Tips for Growing Your Organic Engagement on Instagram

Marketing, Small Business Tips, Social Media Tips

I know what you’re thinking. Why should I post to my Instagram stories? Small and large brands alike are using the power of Instagram stories to boost their following and connect with their audiences.

Instagram Story Ideas for Small Businesses

Content Marketing, Marketing, Social Media Tips

Do you know how those famous Instagram guru’s and online business owners absolutely kill it on Instagram? It’s all about those analytics. They’ve got a hold on the analytical side of Instagram marketing and now you can too.

Instagram Analytics – How to Measure Results and What is Important

Content Marketing, Marketing, Social Media Tips

We all want to grow our social media community, but it can be especially challenging if you are a handmade business owner who has a million other things to do. If you’re going to tackle it alone, here are my best tips for growing an engaging social media following and how to save time while doing it.

Social Media Growth Tips for Handmade Businesses

Marketing, Social Media Tips

I’m a content creator, graphic designer, marketing strategist, SEO specialist, website designer, sales funnel strategist, Pinterest manager, and business coach all rolled into one.

Told you it was a lot of titles!

I love helping service providers who want to start, grow, or scale their business in a more sustainable way. I am big on authentic marketing, stress-free personality-driven strategies, and focusing on what brings you joy.

I’m also the founder of The Introvertpreneur Club, a monthly membership for introverted entrepreneurs, and the business-focused podcast, Introvertpreneur.

entrepreneur since 2007. I’ve worked with a wide variety of clients, have built several successful businesses, and worn many different hats.

I'm Tara! Multi-passionate, introvert, lover of (almost all things) marketing.

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Basically, I'm a creative unicorn who loves all the things and isn't going to apologize for it.

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